Social CRM: Huge Opportunity for IT, BPO Companies

Updated: May 18, 2010

According to a recent survey by Technology Services Industry Association (TSIA) among its members, it was found that:

  • Only 17% of members have integrated social media channels into the corporate website. Accessing an online community requires a different log-on and password, and uses a different UI than the corporate website.
  • Only 8% of members have integrated the new channels into their CRM/incident management system. After a decade of trying to build the "360 degree view of the customer," none of the social media interactions are being tracked.
  • Only 8% of members include social media channels in performance dashboards. So if you suddenly start neglecting a social media channel, no alarms or notifications exist.
  • Only 3% of members address social media channels in SLAs. If you aren't setting customer expectations for service levels, achieving high customer satisfaction will be challenging as traffic via these channels increases.

Also refer to presentation titled Effectively Leveraging Social Media as a Support Channel by John Ragsdale. Some note-worthy stats in this presentation are:

  • Slide #12 Low usage of Social Media channels for providing Customer Service & Support
  • Slide #22 By 2011, a significant % of customer issues will be resolved using Social Media and Communities as compared to Self-service, Web-chat, Email and Phone.

Featured Research
  • SMB CRM Providers Comparison Guide

    A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more

  • CRM and Contact Center Integration

    One of the best ways to improve your customer service is to integrate your CRM and contact center software. Benefits of doing this include:Improved customer satisfaction through more personalized contacts, Better conversions on lead, and Increased employee productivity. more

  • CRM Providers Comparison Guide

    As more businesses recognize this value, the amount of CRM vendors is expanding quickly. There are well over 100 available in 2017. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more

  • Your Guide to Social Customer Service

    Did you know that 67% of online consumers have used social media for customer service purposes?Unfortunately, many businesses ignore social mentions because they don’t know how to handle them appropriately. This is a problem because managing and responding to these mentions can make or break your brand. more

  • A Guide to Selecting a Customer Portal for your CRM

    This whitepaper provides a guideline for selecting the right customer portal solution for your CRM by following a three-stage process. By comparing in-house and third party SaaS products, we examine present business and technical portal requirements, which are then mapped against the upfront and hidden costs for development and future scalability needs. more