Social Media- The New Weapon to Target Intelligent Users

Updated: June 08, 2010

Out of the ample of new weapons and strategic plans to lure customers, social media is hitting the bars. Social media, lets say your Facebook, Twitter, Blogspot, MySpace that claims the diminishing effect of the traditional mediums of advertising like print. Its the latest buzz hitting the streets. We can't even afford to miss Barack Obama's example wherein he used Twitter during the presidential elections.

"Social media is all about becoming, being, and improving."

It would be apt to give you an apt definition of social media because this is actually like a wildfire, because people tend to share more words and ideas, pictures, video, and audio at unprecedented rates. To define it in a broader sense, Social Media is an umbrella term to the set of technologies and channels targeted at forming and enabling a potential massive community of participants to collaborate productively and integrate technology, social interaction, and the construction of words and pictures. The new phenomenon takes its shape with the help of a social media and takes a stand amongst the rest.
Taking the others into consideration, one tends to improve itself.

"Social Media puts the "public" into PR and the "market" into marketing."
- By Chris Brogan

With the outbreak of so much information and communication unencumbered by time, geography or borders, and the techniques to the filtration and organisation of the massive amounts of content and social interactions, social media has become the web to social web ecosystem and has become a part of the everyday lexicon of business. It actually corresponds to putting life into anything. It gives a new dimension to the credibility allocated and unquestioningly to just about anything that is read online.

"Marketing is no longer about the stuff that you make, but about the stories you tell."
- By Seth Godin

So, everything in this world has its implications. Since social media is a multi-functional two-way communication system, made up of millions of Intelligent users, and in addition to it, its not just a digital paper. For every one, be it— the intelligent user or the web service provider or a developer, it would have its own implications.

First of all, we would cover its implications on the so called Intelligent Users:

  • Its an Asset: Its an investment turned asset, that gives more if you put more. It all depends on your experience and you willingness to put more and more (keeping in consideration the quality of the matter).
  • Accept Changes: Try and first use that product before you pass on any judgment. Since, the social media is basically a weapon loaded with the bullets of interaction, therefore, your one wrong comment on a particular product or service can ruin its rapport.
  • Constructive Criticism: As mentioned above, comments and suggestions are always welcomed. But the most righteous way of doing it, is to give them constructive criticism. It will help in improvising the industry and won't hamper any one's ideas and innovations.

Second of all, the developers are the next target of this blog.

  • Your Intelligent User is the priority: Be patient and try and empathise with the suggestions of your users. Ultimately, they are the one who bring in business and generate sales. Negative feedback tends to play a key role in a successful marketing. Don't let them feel alien to your technological prowess.
  • Innovation: "The number one benefit of information technology is that it empowers people to do what they want to do. It gives them space to be creative, productive and make them learn new things, which they didn't think they could learn before, and so in a sense it is all about potential." Just be ready to change and try and accept the innovations they demand. Innovation is the key to distinguish between a leader and a follower.
  • Don't be afraid of failure: "Well, when you're trying to create things that are new, you have to be prepared to be on the edge of risk." You would be certainly knocked down by failures. The only way is to recognise it and it does not matter how many times you fall.

Social media in 2010, is likely to become a part of the everyday lexicon of business. The technology will begin to fade into the background so that the people can actually focus on the relationships that are created because of the technologies, not the technologies themselves. Big companies will allocate big bucks to social. "Twitter will become finally the pace maker for application interfaces. Unlike the thousands of gadgets on Facebook, the more than 2,000 applications for Twitter are actually integrated applications —more than twice as many as for in just 2 years."

Featured Research
  • The New SMB Phone Systems Comparison Guide

    Does your small or medium-size business need a new phone system? Then you're in luck! Our new, updated comparison guide helps you cut through superfluous information and narrow down your list of solution providers. Get the latest data on phone system features, pricing, and performance metrics in an easy-to-use format. more

  • Contact Center Software on a Budget

    Although contact center software is necessary for a modern contact center, it can be outrageously expensive. Many companies find that their budget bloats during the implementation process. more

  • How UC Can Help Your Business Survive the Holidays

    The holiday season is filled with frenzy and excitement for businesses and consumers alike. Consumers prepare gift lists, compare brands and prices, and begin shopping with a vigor that is not present most other times of the year. For many businesses, the holiday season accounts for a large profit bump at the end of each year, and companies strive to exceed their goals and keep customers happy during this rush late in the year. more

  • [Infographic] Switching Phone Systems

    There are a lot of possible reasons you might want to switch to a new phone system. The old one might cost too much or be too troublesome to operate and maintain. It might not be flexible enough. It might not be reliable enough. Or it just might not have the kinds of features and capabilities that you need in today’s competitive business climate. more

  • Business Intelligence Software Cost Guide

    Your choice in a BI (Business Intelligence) provider can lead you to make better, data-driven decisions for your business, resulting in significant ROI. Or it can cost hundreds of thousands of dollars with mixed results. more