Social Media Experts?

Updated: December 30, 2009

Social Media and Social Networking have already paved the way in changing how we vote, interact, date, share and collaborate. When I started PPLparty in 2005 clubbers were looking for a faster way to know about the next visit by Oakenfold (DJs, promotions and events) without having to look for a poster at 8am on their way to work.

Social media is a new take on old-school marketing and customer services. It's a series of events all linked together by people (backed up by technology). Social Media results can be seen in the real world, I'm not just talking about those FlashMobs you see in Trafalgar Square, I'm talking about bottom line results for businesses.

Seth Godin puts social media simply:

Social Media: It's a process, not an event.
Dating is a process. So is losing weight, being
a public company and building a brand.
On the other hand, putting up a trade show booth
is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited
about. Processes build results for the long haul.

Anybody can place a Google ad, or an advert in the Guardian, but the currency for social media is not about reach (how many clicks on the advert, or how many eyeballs on your newspaper advert). The currency in Social Media is attention and engagement.

The reason why social media has become so successful is because it is driven by the consumer. Just take a look at one of the most popular social media site on the planet: Facebook. It wasn't started by a marketing director at a FTSE 100 company, it was started by a student who wanted to connect with his friends (and replicate offline conversation, yes products and services are a daily conversation topic for many of us).

Businesses find social media hard to understand because they would never allow their competitors or customers to write their advertising material or Christmas newsletter. Social media forces businesses to stand naked in-front of the mirror and if they wont do it, their consumers will reveal the ugly (or beautiful) truth without their support.

Social media offers up an opportunity for businesses to follow the chatter around their products; which they might not have been able to tap into traditionally.

Featured Research
  • EHR Implementation

    More and more medical practices are selecting and implementing electronic health records (EHR) than ever before. In fact, statistics show that the number of practices who have purchased an EHR has doubled in just three years. That being said, many practices fail to prepare for their new EHR and thus do not gain the full benefits that come with implementing a solution. more

  • Selecting the Right EHR for Your Practice

    The purchase and implementation of an electronic health record (EHR) system is no small feat and is a big step for a practice, small or large, to take. Selecting your new EHR is one of the most important decisions that you will make for your practice. more

  • 8 Ways Business Travelers Can Save with VoIP

    Do you or any part of your workforce travel for work, or even telecommute? If that answer is yes, then you should be utilizing mobile VoIP. With VoIP, businesses have been found to save as much as 40% on local calls and a whopping 90% on international calling expenses. more

  • Top 10 Contact Center Tools for an Unforgettable Customer Experience

    It should come as no surprise that consumers have only increasingly become less and less brand loyal in the modern age. In fact, 89% of them have switched brands within the last year due to a poor customer experience. One of the major steps to preventing this customer churn is to invest and invest heavily into improving your customers' experience. Now the major question to ask yourself is, "of all the contact center tools available, what are the ones that I should be utilizing for my business?" more

  • The Future of ERP

    Today's business decisions are data-driven and the difference between success and failure can be boiled down to utilizing the correct data. Now more than ever, companies have access to not only robust data but consumable data as well, through Enterprise Resource Planning (ERP) software. more