Technology and business: text reminders

Updated: January 17, 2010

Our business survey has revealed:

This week we conducted a poll of 100 businesses involved in the health and beauty sector. The businesses included hair & beauty salons (50), spas (5), nail bars (25) and private dentists (20). All of whom could be found in busy high street locations.

We investigated which of the businesses we spoke to used technology to remind their customers of their services and products:

Only 10% used any online marketing (such as Google adwords or e-mail newsletters). Many owners felt that their clients wouldn't find them online.

32% of the businesses questioned used text message reminders, 15% used letters as a form of reminding their clients of their appointment with them, whilst an amazing 53% did not use any system at all.

We found that text message (SMS) reminders are nearly 3x more effective than sending letters.

Businesses that did remind their clients and customers electronically (e-mail or text) found that nearly 90% of their missed appointments were cut! In some cases saving up to £400 per week!

Other statistics included: 77% of businesses believed that the credit crunch has had a direct effect on their business, 12% of businesses disclosed they were in financial trouble.

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