Our business survey has revealed:
This week we conducted a poll of 100 businesses involved in the health and beauty sector. The businesses included hair & beauty salons (50), spas (5), nail bars (25) and private dentists (20). All of whom could be found in busy high street locations.
We investigated which of the businesses we spoke to used technology to remind their customers of their services and products:
Only 10% used any online marketing (such as Google adwords or e-mail newsletters). Many owners felt that their clients wouldn't find them online.
32% of the businesses questioned used text message reminders, 15% used letters as a form of reminding their clients of their appointment with them, whilst an amazing 53% did not use any system at all.
We found that text message (SMS) reminders are nearly 3x more effective than sending letters.
Businesses that did remind their clients and customers electronically (e-mail or text) found that nearly 90% of their missed appointments were cut! In some cases saving up to £400 per week!
Other statistics included: 77% of businesses believed that the credit crunch has had a direct effect on their business, 12% of businesses disclosed they were in financial trouble.
This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more
Customer Relationship (CRM) software has become one of the most important business tools in today’s world. By allowing you to better connect with new and existing customers, CRM is an indispensable tool for sales teams and customer service teams alike. But with so many choices available, it can be difficult to decide on a solution. more