Our business survey has revealed:
This week we conducted a poll of 100 businesses involved in the health and beauty sector. The businesses included hair & beauty salons (50), spas (5), nail bars (25) and private dentists (20). All of whom could be found in busy high street locations.
We investigated which of the businesses we spoke to used technology to remind their customers of their services and products:
Only 10% used any online marketing (such as Google adwords or e-mail newsletters). Many owners felt that their clients wouldn't find them online.
32% of the businesses questioned used text message reminders, 15% used letters as a form of reminding their clients of their appointment with them, whilst an amazing 53% did not use any system at all.
We found that text message (SMS) reminders are nearly 3x more effective than sending letters.
Businesses that did remind their clients and customers electronically (e-mail or text) found that nearly 90% of their missed appointments were cut! In some cases saving up to £400 per week!
Other statistics included: 77% of businesses believed that the credit crunch has had a direct effect on their business, 12% of businesses disclosed they were in financial trouble.
Would you believe that 89% of businesses expect to compete primarily on customer service in the upcoming years? With that in mind, it’s no surprise that CRM software is becoming such an integral part of business operations. But not all solutions are created equally, especially when it comes to the value they deliver to your business. more
There’s some big things happening with CRM software that you should to be aware of. Technological advancements and changes to business processes have led to developments and new features that are making CRM more valuable than ever. Things like mobile capabilities and greater integration with other software are at the front of this progress. more
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more
One of the best ways to improve your customer service is to integrate your CRM and contact center software. Benefits of doing this include:Improved customer satisfaction through more personalized contacts, Better conversions on lead, and Increased employee productivity. more