What is a Call to Action?
A Call to Action is what you want your readers to do after they have finished reading your content. It can be a link at the bottom of your content upon which you want them to click to lead them back to your website. It can be a link asking them to connect with you on one of your social media channels. It can be a request asking them to subscribe to your newsletter. This is usually accompanied by a free offer, for example, a free Ebook or White Paper, to entice the reader to carry out the call to action.
As it is, some of your business's website readers will read your content and that will be the end of it. However, others will read on and want to either leave comments or communicate with you privately. Many of your readers will also want to share your content with other people and a Call to Action is very important so that more and more people will want to visit your website, which, in turn, will hopefully generate more business.
It is important for you to make it as easy as possible for your readers to interact with you. If you want your readers to subscribe to your business's website or newsletter, ask them to do so and show them how. If you are selling a product and/or service, give them a simple way to do that. If you have some content that you want your readers to vote on or rate, request that they do so.
Why is a Call to Action important?
Motivating your readers: Many people are reactive rather than proactive. They will respond to your Call to Action only if you tell them to click on the link or tell them to respond to another one of your requests. Of course, this should have an incentive with it. If you encourage them to leave a comment at the end of your article and express their opinion, they will do it.
Action propagates more action: When your readers see that other people are responding (or taking action) to your content and to the discussions that follow the content, they will be more inclined to respond also. They will see that it is simple and fun to start or jump into an already-existing discussion.
The following are some tips for writing a stronger and more effective call to action.
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