Unified Communications Requires Faith

Updated: June 11, 2009

But UC seems pretty simple. It lets you communicate intelligently with anyone no matter where you are or what medium the other party is using. "Intelligently" means you have access to all the business intelligence data in your "business-critical applications." It doesn't necessarily mean you will say anything intelligible.

The question is: does UC work? It's not just a matter of whether the technology delivers what vendors promise; we all know that it never does so in full. But does UC, in the state of its current art, deliver greater profits to its users?

Few are saying that it does. You can read tons of case studies, market analysts' forecasts, press releases, and marketing collateral but very few persons will be quoted saying, "My firm is saving/earning an extra $X per month (or year) because UC did this for us…"

"That's competitive intelligence, companies won't reveal it or give permission to publish it," proponents of UC argue. I don't buy it, and not just because I pried exactly those sorts of numbers out of case study subjects for five years.

People love to brag about how much money they've saved or earned by being cleverer than the next guy, especially if the next guy is "the enemy"! They keep mum only when they know they haven't saved or earned anything, or are too embarrassed to admit that they simply can't tell whether they have saved or earned anything.

Which is not to say that UC is a fraud. It just requires a leap of faith, a willingness to do the only thing that ever earns profits - take risks!

Featured Research
  • [Infographic] 8 Common Pain Points UC Eliminates

    Every company has moments of frustration, it is when these moments become extended periods of inefficiency, or pain points, where we start to see loss in productivity and employee morale. What truly sets a successful business apart from those of its competitors, is how they take these pain points and use them as opportunities to improve upon procedures and systems to eliminate pain points and move beyond what was the status quo. more

  • Go VoIP and Go Green

    You may be looking to switch to VoIP because of the cost benefits that it will bring your company, but did you know that it is also FAR BETTER than traditional phone systems for the environment as well? With environmental impact being at the forefront of both consumer and business minds, it is essential that business decisions are made now based on economic AND ecological impact. more

  • eGuide: Comparing UC Vendors

    Changing your company’s business communications solution is an investment in time and money that will touch everyone in your organization. A successful unified communications (UC) deployment should streamline everyone’s work flow, simplify IT operations and deliver a lowered total cost of operations. Your company deserves nothing less. more

  • Getting More from Your VoIP System

    Too many businesses fall into the trap of setting up their VoIP as a "plug and play" and getting to work. However, we have found that this thinking only leads to businesses failing to get the most out of their VoIP experience. We have put together an in-depth guide that will walk you through 15 easy steps to get more out of your system. more

  • Making Your Phone System Work

    Deciding what to do about a legacy phone system can be difficult. The advantages of modern systems like VoIP are well-documented, but the switch can still be resource intensive. Updating your old system is usually the better decision, but circumstances often make this impossible. Fortunately, there are other ways to improve and tweak an existing system to enjoy better performance. more