User Adoption is more important than features

Updated: January 01, 2012

Adoption is everything. When users like hiring managers effectively adopt a corporate recruiting tool, productivity, collaboration, and efficiency skyrocket. Isn't this the goal? The Sandhill Group, a strategic management, investment and marketing group specializing in the SaaS industry, conducted a study and found that the most critical factor (70% listed it as number 1) for software success and return-on-investment is effective user adoption.

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