Social media has had (and continues to have) a tremendous impact on how people are marketing and branding their businesses. It has put a wonderful and creative new spin on communications, marketing and the sharing of valuable information. The true value of social media is in the connections that it fosters among business people in a wide variety of industries and niches.
Social media encourages and supports the concept of business people gaining more visibility and greater exposure online. The more people engage with others through social media, the greater their reputation and exposure will be. With that said, it is critical that the rules that everyone must follow are understood and respected so that using social media as a tool is as effective and successful as it can possibly be. If done correctly, the interactions among people will help strengthen branding, customers, colleagues, potential customers and business in general.
The following are rules of engagement that should be followed in order to get the very most out of social media interaction:
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