Using Social Media to Feed Your Sales Funnel

Updated: May 24, 2010

The typical sales process includes multiple ways of prospecting that provides you with enough information to contact them later. This can include a random collection of business cards, asking an existing client or prospect for a list of people to call, trading contact information in exchange for some small token of value, or obtaining a list of "your" target market, just to name a few. Sales training often includes multiple ways to to collect a name, email address and/or phone number.

Once the target information is in your database, you get to use this information to push them through your sales funnel. This process is flawed from the very beginning, because everyone knows that these contacts aren't really your target market and there's only a four percent chance of turning any one of these contacts into a closed transaction.

The use of social media feeds the search engine tools and has the ability to bring your organic search, that is an unpaid sponsor spot, higher up the search pages. When you search for your business name, no doubt your website comes up, but you can also see any comments or listings on other sites you participate in such as Facebook, Meetup, and LinkedIn.

If you search for certain keywords, such as customer service, you will find the businesses who are using social media will be ever-present on the search pages. This is where the roles are reversed and customers are finding their way into your sales funnel. Customers are also looking for prospects. Your business is a prospect for a customer. Social media can feed your sales funnel with customers who are looking specifically for you!

Featured Research
  • The 2017 CRM Comparison Guide: Q2 Edition

    If you’re in the market for CRM software, we’ve got good news. We’ve updated our CRM comparison guide for Q2. more

  • 2017 Business VoIP Features

    If you’re considering an investment into a new VoIP system (or upgrading an old one), it’s important to understand what features are available and which ones your business will actually need. Especially if you want to keep costs at a minimum. more

  • 10 Reasons Why  Automated Agents  Aren't the Answer

    Automated customer service agents are a tempting option. They never need time off. You don’t have to pay them a salary. They don’t even need a physical workspace. But despite these advantages, they remain a poor substitute for live agents. more

  • Get the ERP Solution You Want in 5 Steps

    An effective Enterprise Resource Planning (ERP) solution is a must-have for any growing business looking to quickly improve the flow and efficiency of various internal processes. more

  • ERP in the Government Sector

    Enterprise Resource Planning (ERP) solutions have helped businesses improve the flow of key internal processes. That said, there’s yet another professional sector that’s benefitted, too … more