What is Online Marketing?

Updated: July 16, 2010

Online marketing processes include not only e-marketing and sales, but supply chain and channel management, manufacturing and inventory control, financial operations and employee's workflow procedures across an entire organization. Essentially e-business technologies empower customers, employees, suppliers, distributors, vendors, and partners by giving them powerful tools for information management and communications. Online marketing or e-marketing is always confused with e-commerce. Any business marketing using online media is known as e-marketing, while on the other spectrum, if there is financial transaction involved with the electronic process using internet technologies, it is e-commerce.

Since a web presence is essential for a business to grow in all dimensions, a dynamic website, blog and social media activity, is the best way to develop sell your products and services to prospective local and international clients.

Customer satisfaction is the most important aspect of business development through e-marketing. There are certain online marketing tips that can truly enhance the worth of your business. The website needs to show complete contact information, this will help customers to rely on the company that if something goes wrong, someone will be there to listen to them. Impressive profile of products or services search engines is great idea of marketing business through online sources. Data warehousing to map customer needs that is FAQ`s, auto replies, built in call back facility and queries recording is also essential in this regard. Customer relationship management CRM needs to be focused separately. E-branding, that is, to make your site attractive through animations and slide shows inclusion.

Featured Research
  • 2017 Contact Center Software Cost Guide

    Are you paying too much for your contact center software? Are you satisfied with its capabilities, or do you wish it did more? These are questions most businesses don’t take the time to think about, even though contact center software is one of the most important investments that you’ll make. With a little bit of planning, you can end up saving money and still end up with better functionality. more

  • What You Need to Know About VoIP Security

    No matter the industry or area of expertise, a strong VoIP system is the perfect tool for any business looking to take both its internal and external communication to the next level. more

  • Are You Using These 5 VoIP Features?

    In large part, the success of your business depends on the strength and reliability of your team’s many communication networks—this includes your Voice over Internet Protocol system (VoIP). more

  • Video Conferencing Best Practices

    Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more

  • 10 Contact Center Myths Busted

    For most forward-thinking companies, the use of contact center software is on the rise. That said, in spite of contact center software’s sudden rise in popularity, a number of myths have begun to take shape. more