What Works in the Google Content Network?

Updated: July 09, 2010

  1. Clear message: Design Ad copies that have a very clear, succinct message.
  2. Research: Research your network for best placements. If not sure, then place automatically and refer back to click thrus on a daily basis. Exclude placements that look too fishy (i.e. CTR of 100%).
  3. Build on Time and Locality: Narrow down your best audience. Use metrics such as time of day and geographic region.
  4. Keyword Targeting: Content network keywords are very different than search network. You need to create a keyword grouping that define a theme. If the page on a network matches your "theme" then your ad will be displayed. So keep that in mind, dont use more than a dozen words to define a theme.
  5. Negative words: Also use negative keywords to filter out bad traffic.
  6. Generate Demand Conversions: Content network traffic is more passive than search network traffic. Often you can increase your conversion by keeping your visitor mind-set in mind. Content networks tend to produce more "research" type visitors, who are willing to listen to your webinar, download a whitepaper, try out a ROI tool, etc.
  7. Say it in 3: Whatever your ad copy is, make sure it has 3 simple words to capture the idea. Less is more in Google Content.
  8. Online Look: Design the ad using fonts, colors, etc that look good for the screen.
  9. Less Flash: Dont be tempted to use too much animation. It looks cheap and distracts.
  10. Change is key: Your content crowd likes change so mix things up every week or so. Don't just give the same ads, or your CTR will drop along with your quality score.

Featured Research
  • The Business Case for Updating an Aging Phone System

    You may think your business phone system is functional, but is it fully modern? In recent years, telecommunications technology has made major strides. A system that was perfectly serviceable ten years ago—or even five years ago—is now very out-of-date. more

  • 2017 ERP Buyer's Guide

    Among all of the business software applications necessary for business operations, ERP is undoubtedly one of the most important. Making the wrong selection can have a disastrous impact on your accounting, manufacturing, and supply chain. With so much at stake, it is crucial to make a well-informed decision. more

  • 2017 Contact Center Software Trends

    Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more

  • How to Select Contact Center Software in 9 Steps

    Your choice of contact center software will affect the future success of your business. Don’t leave this important decision to chance. This guide provides nine actionable steps for the selection process. more

  • [Infographic] 15 Questions to Ask When Selecting a VoIP Provider

    Deciding which phone system is right for your business can be difficult. With our VoIP technology blueprint, discover the top 15 questions you should ask VoIP vendors before you make a buying decision. more