What is SEO and PPC?
SEO (Search Engine Optimization) optimizes your website for higher organic rankings on search engines (Google, Yahoo or Bing). PPC (Pay-Per-Click) goes through Google Adwords, Microsoft Adcenter or Yahoo Search Marketing platforms as banner/text ads.
How much effort is required?
For a typical SME, an SEO strategy can be a resource-intensive task. PPC on the other hand is not as labor intensive (unless you are selling multiple products to B2C).
How quick are the results?
SEO listings can take a few months to fully mature, whereas PPC takes a few days.
How granular can I target my audience?
SEO can be optimized for keywords, but you have little control on granular targeting such as geographic, demographic, time of day results. PPC gives you more control over such metrics. But you have to pay a premium for it.
How much does it cost?
SEO can be more expensive to setup (especially for an enterprise that has vast web content), but has lower maintenance/running costs than PPC. Typical SEO costs can be $10,000 for an enterprise with 10 percent monthly running costs. For an enterprise, PPC setup costs $5,000 with 50 percent to 200 percent monthly running costs.
What are the steps involved?
SEO can be a labor-intensive project that involves your marketing team working with your web team. Some of the project steps are:
PPC is not as labor intensive and can be managed by a small marketing team. Some of the PPC steps are:
Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more
Choosing the perfect phone system for your business is no small task …. Depending on the size of your company, the industry in which you work, and the specific needs your phone system will be required to meet, any number of solutions could get the job done. more