With that said, you need to understand that your website will continue to face more and more legal liability as time goes on. It is a very good idea to give your website a legal examination and to make sure that it is updated properly now.
There are several things that you can check on to make sure that your website is compliant from a legal perspective:
If you have other resellers, affiliates or bloggers promote your offerings, you are considered an advertiser according to the FTC guidelines.
On the other hand, if you are asked to become a reseller, affiliate or blogger for other websites, you are considered an endorser according to the FTC guidelines.
In simple terms, according to the FTC, advertisers are expected to provide training and guidance to endorsers regarding the guidelines and liability. Endorsers are expected to disclose their relationships with the advertisers.
If you are about to have a website developed or you are developing it yourself, you need to make sure that it includes the following:
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