Customer Relationship Management (CRM) solutions vary by vendor. These solutions also vary by functionality, look and feel, and method of delivery. Some CRM solutions are made to handle enterprise sized organizations while others are made specifically for small businesses. The size of a business doesn't always predict the CRM solution a company will chose. It's important for companies to find the functionality they need with the look and feel that is comfortable for their users. User-friendly solutions generally require little training and are easier to adopt. There are two methods by which CRM solutions are delivered; on-site and hosted. On-site CRM solutions are implemented on company premises. Hosted CRM solutions are not implemented on company premises. Hosted CRM solutions are typically hosted at a data center or with the CRM provider. Sales and marketing folks only need a computer with access to the Internet to access a hosted CRM solution.
To properly compare CRM solutions, companies should consider creating a software selection committee and performing an analysis of each viable CRM solution. Comparing CRM solutions can be a long and daunting task because there are hundreds of solutions on the market today. Forming a committee will help to alleviate some of the pressure and disperse it among all committee members. It's also a good idea to form a selection committee to get feedback from several folks on the many CRM offerings.
Researching CRM vendors is an important task when comparing and selecting a CRM solution. Some vendors have better reputations than others. Some vendors are known for excellent customer service while others are not. When a company selects a CRM solution, that company is also selecting the vendor. The two go together, which means that it is a good idea to be sure the two can get along. Finding a vendor with a reputable past might be a good indication of what the future might hold.
Some CRM solutions may be customized while others are out-of-the-box solutions that can’t be modified. Most CRM solutions are configurable. Companies that need a customizable CRM solution can easily weed out several of today’s CRM offerings when performing a CRM comparison.
One of the biggest mistakes that businesses make when it comes to their CRM software is the features they don’t use. This happens because they invest in CRM with a handful of problems in mind, so they’re content as long as it solves them. But if you want to maximize your ROI, you should be utilizing every feature available to you. more
Would you believe that 89% of businesses expect to compete primarily on customer service in the upcoming years? With that in mind, it’s no surprise that CRM software is becoming such an integral part of business operations. But not all solutions are created equally, especially when it comes to the value they deliver to your business. more
There’s some big things happening with CRM software that you should to be aware of. Technological advancements and changes to business processes have led to developments and new features that are making CRM more valuable than ever. Things like mobile capabilities and greater integration with other software are at the front of this progress. more
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more