CRM Spending to Outpace Other Software Markets

By Kristine Hegglin
Updated: February 25, 2011

Five Customer Relationship Management (CRM) software providers gained the most revenue and outpaced the rest of the CRM market in 2010. The top five CRM providers are:

  • Oracle
  • Salesforce.com
  • Microsoft
  • SAP
  • Amdocs

Oracle, Salesforce.com, Microsoft, SAP, and Amdocs are all global CRM providers with offices located in several countries around the world, While each of these global CRM software providers have gained substantial market share in the U.S., they have also been successful in the Middle East and Africa. In fact, recent studies show that the Middle East and Africa region is quickly adopting CRM solutions despite political unrest.

The Middle East and Africa

CRM software spending is increasing rather rapidly in the Middle East and Africa. In 2008, Gartner expected CRM software sales in this region to reach $174 million dollars. This expectation was exceeded by 20 percent. And, the total IT spend for the Middle East and Africa is expected to exceed $4.8 billion dollars by 2014. Gartner predicts that CRM sales will reach a 12.9 percent compound annual growth rate from 2007 to 2012.

SaaS CRM

Software-as-a-Service CRM solutions have enabled companies like Salesforce.com to make CRM implementations quick and budget friendly. Some analysts attribute the rise in CRM adoption to the convenience of SaaS offerings.   However, other software markets also offer SaaS solutions, but have not gained in revenue like the CRM market.
 

Featured Research
  • SMB CRM Providers Comparison Guide

    A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more

  • CRM and Contact Center Integration

    One of the best ways to improve your customer service is to integrate your CRM and contact center software. Benefits of doing this include:Improved customer satisfaction through more personalized contacts, Better conversions on lead, and Increased employee productivity. more

  • CRM Providers Comparison Guide

    As more businesses recognize this value, the amount of CRM vendors is expanding quickly. There are well over 100 available in 2017. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more

  • Your Guide to Social Customer Service

    Did you know that 67% of online consumers have used social media for customer service purposes?Unfortunately, many businesses ignore social mentions because they don’t know how to handle them appropriately. This is a problem because managing and responding to these mentions can make or break your brand. more

  • A Guide to Selecting a Customer Portal for your CRM

    This whitepaper provides a guideline for selecting the right customer portal solution for your CRM by following a three-stage process. By comparing in-house and third party SaaS products, we examine present business and technical portal requirements, which are then mapped against the upfront and hidden costs for development and future scalability needs. more

Related Articles