A solid Customer Relationship Management (CRM) system is a critical tool in any business enterprise. A successful enterprise CRM solution ensures a company’s interactions with customers and prospects remain complete, accurate, scalable and efficient.
Prior to the advent of integrated CRM software solutions, business often worked with inconsistent and outdated information. An enterprise CRM solution must solve this problem by providing CRM information from a single system. An enterprise CRM solution must provide an easily accessible “360-degree” view of customers and prospects to all organizations across the enterprise. This helps ensure CRM business processes are easy to manage and focuses organizations on common goals: increasing revenue and maintaining customer satisfaction.
To facilitate this requirement, the enterprise CRM system must easily accept converted data from other systems and integrate with existing systems (such as product inventory and financials), using common web services technologies.
Some of the more specific feature requirements of an enterprise CRM solution include:
On-premise and cloud-based enterprise CRM solutions both have advantages and challenges. An on-premise CRM solution allows greater flexibility in modifications; a cloud-based solution eases access issues and costs, while ensuring consistency across different components and organizations.
Once a business has decided to implement an enterprise CRM solution, the next step is to refine CRM business processes and begin to evaluate the major solution providers.
One of the biggest mistakes that businesses make when it comes to their CRM software is the features they don’t use. This happens because they invest in CRM with a handful of problems in mind, so they’re content as long as it solves them. But if you want to maximize your ROI, you should be utilizing every feature available to you. more
Would you believe that 89% of businesses expect to compete primarily on customer service in the upcoming years? With that in mind, it’s no surprise that CRM software is becoming such an integral part of business operations. But not all solutions are created equally, especially when it comes to the value they deliver to your business. more
There’s some big things happening with CRM software that you should to be aware of. Technological advancements and changes to business processes have led to developments and new features that are making CRM more valuable than ever. Things like mobile capabilities and greater integration with other software are at the front of this progress. more
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more