A solid Customer Relationship Management (CRM) system is a critical tool in any business enterprise. A successful enterprise CRM solution ensures a company’s interactions with customers and prospects remain complete, accurate, scalable and efficient.
Prior to the advent of integrated CRM software solutions, business often worked with inconsistent and outdated information. An enterprise CRM solution must solve this problem by providing CRM information from a single system. An enterprise CRM solution must provide an easily accessible “360-degree” view of customers and prospects to all organizations across the enterprise. This helps ensure CRM business processes are easy to manage and focuses organizations on common goals: increasing revenue and maintaining customer satisfaction.
To facilitate this requirement, the enterprise CRM system must easily accept converted data from other systems and integrate with existing systems (such as product inventory and financials), using common web services technologies.
Some of the more specific feature requirements of an enterprise CRM solution include:
On-premise and cloud-based enterprise CRM solutions both have advantages and challenges. An on-premise CRM solution allows greater flexibility in modifications; a cloud-based solution eases access issues and costs, while ensuring consistency across different components and organizations.
Once a business has decided to implement an enterprise CRM solution, the next step is to refine CRM business processes and begin to evaluate the major solution providers.
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