Gartner Study: Spending on CRM Software Expected to Rise

By Charron Conley
Updated: March 08, 2011

A new survey by Gartner Customer Relationship Management states that businesses are going to start upgrading or buying CRM solutions. They took an extensive research examination of more than 1,500 IT leaders of organizations in 40 countries. A very high number of 42 percent of analysis respondents said that 2011 would be the year to invest or reinvest in CRMs. According to their findings, the CRM industry should be greatly expanding. The industry is expected to go over 4 billion this year. This trend with CRM should happened because buyers are regaining confidence and as businesses make plans for increasing revenue instead of just reducing costs.

In looking at the customer retaining market, Gartner recommends expanding to other countries. They say Latin America and Asia/Pacific is where many “Undeveloped” prospects are widespread. They also predict that this trend will continue for some time Therefore, Gartner advises expansion into other areas and countries. Of course, they give the precaution that ROI will take a little while to see because of start-up costs though it will be very high in the years to come.

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