Gartner Study: Spending on CRM Software Expected to Rise

By Charron Conley
Updated: March 08, 2011

A new survey by Gartner Customer Relationship Management states that businesses are going to start upgrading or buying CRM solutions. They took an extensive research examination of more than 1,500 IT leaders of organizations in 40 countries. A very high number of 42 percent of analysis respondents said that 2011 would be the year to invest or reinvest in CRMs. According to their findings, the CRM industry should be greatly expanding. The industry is expected to go over 4 billion this year. This trend with CRM should happened because buyers are regaining confidence and as businesses make plans for increasing revenue instead of just reducing costs.

In looking at the customer retaining market, Gartner recommends expanding to other countries. They say Latin America and Asia/Pacific is where many “Undeveloped” prospects are widespread. They also predict that this trend will continue for some time Therefore, Gartner advises expansion into other areas and countries. Of course, they give the precaution that ROI will take a little while to see because of start-up costs though it will be very high in the years to come.
 

Featured Research
  • The Social Intranet: A guide to getting better business results

    This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more

  • The New 2016 SMB CRM Comparison Guide

    Selecting a CRM system is not easy. That's why our CRM expert has compiled this new SMB CRM comparison guide to provide you with the information you need on the top 40 CRM software solutions available on the market. more

  • How to Get the Most out of CRM

    Studies suggest that 63% of CRM projects fail. But your business doesn’t have to be among the failures. You can see ROI on your investment in CRM by implementing an effective plan. more

  • CRM on a Budget in 2017

    With some businesses spending hundreds of thousands of dollars on CRM, it’s easy to fall into the trap of thinking that you need a hefty budget in order to purchase a quality CRM solution. Not so. more

  • 2017 CRM Buyer's Guide

    Customer Relationship (CRM) software has become one of the most important business tools in today’s world. By allowing you to better connect with new and existing customers, CRM is an indispensable tool for sales teams and customer service teams alike. But with so many choices available, it can be difficult to decide on a solution. more

Related Articles