Sales Force Automation

Updated: March 25, 2011

Sales Force Automation (SFA) refers to the streamlining of a business's sales process leading to increased efficiency through minimizing the time spent on different phases of the sale. Many CRM software packages help streamline the sales processes by allowing sales people to go after more customers in a shorter amount of time. Sales force automation software can be customizable to track call management, time management, territory management, lead management, opportunity management, and account management.

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