Should I use an Open Source CRM product?

By Jelani Harper
Updated: February 17, 2011

The answer to the question as to whether or not one should use an open source Customer Relationship Management (CRM) product depends on several factors. Companies must determine what their specific needs for a CRM are, as well as what their information technology team is capable of handling and how much they are willing to budget to this particular task.

By definition, the term open source means a product’s source code is revealed and is subject to as much manipulation as the user desires. This can be an extremely effective tool for companies with specific needs and integration concerns regarding their previous technological applications. Whereas vendor restricted on-demand CRM systems (which host the product and lease its software to companies for a monthly fee) often dictate the user’s interface choice and the on-premise counterpart typically restricts what type of server and operating system is required, open source CRM products allow virtually any possibility of combinations for their sales, marketing, accounting and customer management modules.

Evaluating Needs

Consequently, a company needs to thoroughly evaluate its IT capabilities before choosing an open source product. All of the installation, upgrades and configuration of the product and its modifications must be done independently, since there are no vendors to support these functions. An experienced and durable IT team is essential to the continued maintenance of the operation of an open source CRM, which may be supplemented (with varying degrees of success) by a large development community of like-minded users. Communal involvement can be effective in solving technical issues, but other users are not obligated to help—particularly in the allotted time frame a specific business requires.

Communal Solution

While the communal version of open source CRM products are typically free and downloaded from the internet, several open source CRM companies offer commercial products as well. These CRM solutions are often cheaper than standard on-demand and on-premise systems, although open source CRM products are offered in on-demand, on-premise, and a variety of other ways as well. Thorough research of a product and its functions is highly recommended before a user commits to one, as differing products come with varying formats and modules. Although modifications can usually be made, it is always worthwhile to see what a product comes with and how it measures against a company’s existing systems.

Final Caveat

There are no guarantees for code quality with communal open source CRM systems. Consequences may include system failure or decreased efficiency for any number of applications. But for the business owner who diligently researches his or her product, employs a savvy IT team and has a good idea of which features his system needs, an open source CRM solution can work just fine at a fraction of the cost of other CRM systems.
 

Featured Research
  • Your Guide to Social Customer Service

    Did you know that 67% of online consumers have used social media for customer service purposes?Unfortunately, many businesses ignore social mentions because they don’t know how to handle them appropriately. This is a problem because managing and responding to these mentions can make or break your brand. more

  • A Guide to Selecting a Customer Portal for your CRM

    This whitepaper provides a guideline for selecting the right customer portal solution for your CRM by following a three-stage process. By comparing in-house and third party SaaS products, we examine present business and technical portal requirements, which are then mapped against the upfront and hidden costs for development and future scalability needs. more

  • Top Intelligent Tools That Every Sales Rep Should Have in 2017

    Explore how Artificial Intelligence (AI) makes it possible for salespeople to leverage the structured data in their day-to-day activities and enhance the communication with customers and prospects. more

  • The Social Intranet: A guide to getting better business results

    This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more

  • The New 2016 SMB CRM Comparison Guide

    Selecting a CRM system is not easy. That's why our CRM expert has compiled this new SMB CRM comparison guide to provide you with the information you need on the top 40 CRM software solutions available on the market. more