Zoho Posing Low-End CRM Threat to Salesforce.com

By Jerry Olsen
Updated: January 19, 2012

Zoho Posing Low-End CRM Threat to Salesforce.com

In an effort to compete with big companies like Microsoft and Oracle, Zoho software now offers Google Calendar and LinkedIn integration as a part of its customer relationship management (CRM) software application. Zoho also offers a new feature called Pulse, which allows users to track data objects within the system. An industry leader in online web applications, Zoho recently added over 25,000 customers due to its new CRM offerings. Additionally, the company has added over 25,000 customers due to its new application.

Although Zoho’s user base is much smaller than Salesforce.com, Zoho could pose a mild threat to Salesforce.com with its new CRM offerings. Zoho’s CRM software is priced much lower than Salesforce.com’s CRM offering, but Salesforce.com still offers a much broader set of features and functions. On the other hand, Zoho’s lower pricing could help attract small and medium-sized businesses (SMBs) that are more cost-conscious than their competitors. With 14.8% of the market share, Salesforce.com is currently the leader in cloud-based CRM software market, and the company continues to complete with big hitters like Microsoft, Oracle, and SAP.

Although Salesforce.com is expected to expand its share in the CRM market for the years to come, experts are say the company could still lose some of its market share if it can’t keep up with increasing competition.

Featured Research
  • SMB CRM Providers Comparison Guide

    A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more

  • CRM and Contact Center Integration

    One of the best ways to improve your customer service is to integrate your CRM and contact center software. Benefits of doing this include:Improved customer satisfaction through more personalized contacts, Better conversions on lead, and Increased employee productivity. more

  • CRM Providers Comparison Guide

    As more businesses recognize this value, the amount of CRM vendors is expanding quickly. There are well over 100 available in 2017. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more

  • Your Guide to Social Customer Service

    Did you know that 67% of online consumers have used social media for customer service purposes?Unfortunately, many businesses ignore social mentions because they don’t know how to handle them appropriately. This is a problem because managing and responding to these mentions can make or break your brand. more

  • A Guide to Selecting a Customer Portal for your CRM

    This whitepaper provides a guideline for selecting the right customer portal solution for your CRM by following a three-stage process. By comparing in-house and third party SaaS products, we examine present business and technical portal requirements, which are then mapped against the upfront and hidden costs for development and future scalability needs. more

Related Articles