Billabong Expands with New ERP

By Ryan Ayers
Updated: September 29, 2011

Billabong Expands with New ERP

In a move designed to help the company become more driven and nimble, surfwear giant Billabong has signed a deal with Lawson software to replace and upgrade its enormous Enterprise Resource Planning (ERP) software solution. Lawson was said to have been chosen because of its implementation approach and because of a strong cultural fit. Lawson, an Infor affiliate, specializes in large scale ERP solutions for businesses in a variety of industries.

Billabong, a worldwide clothing and accessories manufacturer and provider, currently has different applications and processes in place for different business activities and procedures. Like many larger businesses, Billabong’s accounting, purchasing, and inventory management processes are currently managed under different and separate systems.

Unifying all processes under one solution would help the company create “a demand-driven model that delivers greater business agility, which will further assist us in achieving ongoing growth goals,” said Billabong’s CFO Craig White.

Quickstep Fashion, Lawson’s ERP solution, will help the company remove inconsistent and duplicate processes and streamline operations to make them more fluid and manageable. Billabong has shown strong growth worldwide in both the retail and brand divisions globally, and the company hopes to “gain greater supply chain visibility,” and continue its growth, said White.
 

Featured Research
  • SaaS ERP 101

    Although the SaaS model is becoming increasingly prevalent for all types of business software, many organizations have been reluctant to switch to SaaS for ERP (Enterprise Resource Planning) application modules. The thinking goes that ERP functions are too important to be left to the cloud. more

  • 2017 ERP Buyer's Guide

    Among all of the business software applications necessary for business operations, ERP is undoubtedly one of the most important. Making the wrong selection can have a disastrous impact on your accounting, manufacturing, and supply chain. With so much at stake, it is crucial to make a well-informed decision. more

  • The New Enterprise ERP Comparison Guide

    Selecting an ERP system is no easy task. You have to select and configure a system that fits your exact business needs. Getting it right means a myriad of benefits, from increased productivity to reduced costs. Getting it wrong can be a quagmire. Our new comparison guide gives you the data you need to make an informed decision, all in one easy-to-use Excel file. more

  • Cloud Evolves From Point Solution to Strategic Enabler of the New Connected Econ...

    Do you want to deliver the best service possible to your customers, react quickly to new opportunities, and stay ahead of your competition? more

  • Improve Your Midmarket Business Operations with Cloud Applications

    Best-in-class mid-market businesses are over twice as likely to deploy their ERP solutions on the cloud. They choose the cloud for scalability, flexibility, usability, and cost. These organizations saw 1.9x improvement in profitability over the past two years as compared to those who have on-premise solutions. more

Related Articles