Focus Index Q3 2010: A Survey of Business Sentiments and Priorities

Updated: October 20, 2010

Our Q3 2010 Index, based on September survey data collected by Focus.com, shows a general upward trend in optimistic sentiment, as well as a steadily rising trajectory in revenue, profitability and headcount. While data suggests Small Businesses are slower to recover than Larger Businesses, half of the respondents (of all sizes) project their businesses will be strong or very strong in 2011. Nonetheless, businesses identify major challenges in the uncertainty of the economy and a lack of demand. Thus it follows that most business respondents are prioritizing Sales (functions, personnel, technology, etc.) as their most critical investment. Why? Businesses see the most direct opportunity in turning existing prospects into customers as well as developing new products, services and markets.

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