Shedding Light on Cyber Monday

Updated: November 24, 2009

Each year as the holiday shopping season gets into full swing there are certain key dates on which retailers anticipate higher sales volume. Some people mistakenly believe that Black Friday is the biggest online shopping day of the year. However, the biggest online shopping day is not Black Friday, nor is it the famed Cyber Monday. Online retailers see increased sales in the 15-day lead-up to December 25 and while the biggest online shopping day of the year is generally a Monday, it's never Cyber Monday. Although Cyber Monday may not generate the most sales of the year, it is important as a key indicator of how consumers will spend for the remainder of the holiday season.

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