BroadSoft Launches New IP-powered Application Stores Online

Updated: January 07, 2011

Two of BroadSoft’s Communications-as-a-Service (CaaS) providers, SimpleSignal and Telesphere, have started pilot testing of IP-powered communication application stores. These stores, part of BroadSoft’s Marketplace, are the first among fixed-line VoIP service providers, and are based on a revenue sharing model. BroadSoft Marketplace will allow end-users to directly purchase and use communications applications online. BroadSoft-powered service providers can use the new stores to access BroadSoft's community of over 3,000 developers, while developers can access new opportunities to market their talents.

The new stores are part of BroadSoft's Xtended program, designed to provide service providers and their subscribers with a wide selection of innovative third-party apps. Some apps provided by BroadSoft Marketplace include PhoneTag, a service that automatically transcribes voice messages into text and delivers them by SMS or email, and QuickSet Pro, a desktop application that allows access to several different IP phone services from a PC or Mac.

Several other applications focused on customer relations management, business productivity, personal communications, and mobile interactions over iPhone and BlackBerry devices are also being developed.

Sanjay Srinivasan, CTO for Telesphere, said that the new stores are “a groundbreaking step in hosted business telecommunications,” offering customers “the ability to quickly customize their service as easily as purchasing a book or a song online.”

David Gilbert, CEO of SimpleSignal, said that “This store for cloud communications apps will do for us what Apple's application store did for the iPhone and mobile phone functionality.”

BroadSoft's VP of Emerging Markets, Shirish Andhare, said that “We applaud them [SimpleSignal and Telesphere] for leading what we expect will become an expanding network of BroadWorks-powered service providers around the world who have taken advantage of the applications available through the BroadSoft Marketplace.”

The two stores' pilots can be found at http://www.simplesignal.com/app-demo/ and http://www.telesphere.com/appstoreintro.html

Featured Research
  • Your Phone System and Your Bottom Line

    Businesses have been using phones to drive increases to their bottom lines for almost a century now. Telephony, much like the rest of the business world, has seen drastic changes with the increase in technological advancement. Voice Over Internet Protocol (VoIP), has enabled companies to connect with consumers at levels that have been seen as unheard of before. And trust us when we say this, it is doing wonders for the bottom line. more

  • 2017 Phone Systems Checklist

    As you are well aware, we are living in an age of extreme technological growth. With this, an understatement might be that phone systems have changed a bit over the last decade. If you are in the market for a new phone system, it is absolutely essential for you to have knowledge of this vast sector and just what exactly you need in order to have your business succeed. more

  • VoIP vs. VoPI

    Are you searching around for an upgrade to your current phone system? If so, you've mostly likely heard of VoIP, but do you know about VoPI? Lately, there has been a lot of conversation around what the difference is between the two systems. Most of this conversation centers around security, as both of these systems, operate over the internet versus the traditional phone lines. more

  • Why You Need Mobile VoIP

    Mobile VoIP is growing at an exponential rate and can help your company reduce costs, improve communications, and drive increased employee satisfaction and loyalty. If what was just mentioned above sounds like it would be good for your business (it is), download our latest guide Why You Need Mobile VoIP to learn even more reasons why you need to make the switch today! more

  • How You Can Stop VoIP Eavesdropping

    In today’s modern technological world we face cyber threats on an almost daily basis. This rings true when switching phone systems to VoIP. While there are many benefits to making the switch, there MUST be precautions taken to ensure that your new phone system is safe and secure. more