BroadSoft Launches New IP-powered Application Stores Online

Updated: January 07, 2011

Two of BroadSoft’s Communications-as-a-Service (CaaS) providers, SimpleSignal and Telesphere, have started pilot testing of IP-powered communication application stores. These stores, part of BroadSoft’s Marketplace, are the first among fixed-line VoIP service providers, and are based on a revenue sharing model. BroadSoft Marketplace will allow end-users to directly purchase and use communications applications online. BroadSoft-powered service providers can use the new stores to access BroadSoft's community of over 3,000 developers, while developers can access new opportunities to market their talents.

The new stores are part of BroadSoft's Xtended program, designed to provide service providers and their subscribers with a wide selection of innovative third-party apps. Some apps provided by BroadSoft Marketplace include PhoneTag, a service that automatically transcribes voice messages into text and delivers them by SMS or email, and QuickSet Pro, a desktop application that allows access to several different IP phone services from a PC or Mac.

Several other applications focused on customer relations management, business productivity, personal communications, and mobile interactions over iPhone and BlackBerry devices are also being developed.

Sanjay Srinivasan, CTO for Telesphere, said that the new stores are “a groundbreaking step in hosted business telecommunications,” offering customers “the ability to quickly customize their service as easily as purchasing a book or a song online.”

David Gilbert, CEO of SimpleSignal, said that “This store for cloud communications apps will do for us what Apple's application store did for the iPhone and mobile phone functionality.”

BroadSoft's VP of Emerging Markets, Shirish Andhare, said that “We applaud them [SimpleSignal and Telesphere] for leading what we expect will become an expanding network of BroadWorks-powered service providers around the world who have taken advantage of the applications available through the BroadSoft Marketplace.”

The two stores' pilots can be found at http://www.simplesignal.com/app-demo/ and http://www.telesphere.com/appstoreintro.html

Featured Research
  • Is Your Phone System Meeting the Needs of Your Workforce?

    When was the last time you evaluated the performance of your current business phone system? For most people, the answer is too long ago. Phone systems are one of the most overlooked tools in business, even though they’re also one of the most important in terms of employee productivity. more

  • Why are Companies Still Using PBX?

    For years, all kinds of businesses depended on Private Branch Exchange (PBX) phone systems to help facilitate direct, line-to-line communication. Over the course of the past decade, however, Voice over Internet Protocol (VoIP) technology quickly became the go-to resource for brands. more

  • Top 15 Reasons You Should Upgrade to VoIP

    While more businesses make the switch to VoIP every single day, there are also many that choose to stay with the system they are used to.The rationale is almost always the same. You don’t want to shake things up when what you are already using is working. more

  • [Infographic] 16 Mistakes to Avoid When Buying a Phone System

    Choosing a phone system for your business isn’t as easy as it looks. Most people learn this the hard way. You choose a new system, and everything seems fine. Until it isn’t. In hindsight the problems always seem obvious, yet countless businesses fall into the same traps every year. more

  • What You Need to Know About VoIP Security

    No matter the industry or area of expertise, a strong VoIP system is the perfect tool for any business looking to take both its internal and external communication to the next level. more