Business VoIP for Retail Environments

By Lori Shepherd
Updated: February 02, 2011

For retail business owners and managers anytime is a good time to consider new solutions and processes to keep operations running smoothly and to ensure customer service is stellar. Selecting the right business telephone system is a perfect start, and voice over internet protocol (VoIP) systems can be a likely choice for retail stores’ needs, especially if reliability and cost effectiveness are vitally important for your store attaining a competitive edge and increasing profit margins.

VoIP can achieve so much more for retailers than traditional systems

VoIP systems are a boon for retailers of every size, even online retailers, which typically operate in environments requiring time-sensitive purchasing needs, sales development, and customer satisfaction, that is, if a retailer is to be truly competitive and responsive. Unlike traditional systems, VoIP offers voice and data convergence features that can be used for low-cost voice communication over traditional and mobile phones, desktop computers, laptops, VoIP-enabled bar scanners, and any other VoIP enabled device. VoIP telephones can be enabled for use with Bluetooth and similar technology allowing for wireless connectivity, thus increasing staff’s multitasking ability. To boot, VoIP scores high where increasing customer satisfaction is concerned because of its ability to transfer a voicemail to email helping to shorten response times. Imagine the power of providing this functionality for your customers who want to resolve a purchase issue, check on product or service availability, etc., not to mention the favorable impression your customers will derive. Additionally, CRM applications and VoIP systems are easily integrated providing superb customer details instantaneously.

Affordability and VoIP: a Perfect Match

It may not seem possible for a phone system comprising of flexibility and the latest in unified technology could also offer cost savings, but it does. For example, according to studies conducted by Nemertes Research a typical VoIP implementation can range from $525 per user for deployments over 1,000 users to $763 per user for deployments of 100 or less. You can read more about costs associated with VoIP hosted services and alternatives for retailers to consider before purchasing and installing VoIP equipment by downloading one of our guides.

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