Written by: Amelia Gurley
Since Genbad closed its $182 million purchase of Nortel's Carrier VoIP and Applications Solutions (CVAS) division, officials have been working aggressively to unify the two companies. According to Genbad's executive vice president and chief marketing officer, Mehmet Balos, integration has provided Genbad with two-thirds of the world's top 100 service provider customers, and a total of about 600 provider customers worldwide. Officials from Genbad met with the entire staff of Nortel's CVAS department, in addition to over 100 customers, in order to give the officials a better understanding of the company's existing procedures and new focus and goals. The newly integrated company's stated goal is to “offer a complete solution set for service providers,” according to writer Jeffrey Burt.
Genbad officials have also begun revealing a product road map. These plans focus around the all-IP Genius platform, which will include all of the company's application, call control, session border and security products. Belos described this platform as very comprehensive, saying “We now are really supplying a full [package] for these service providers."
Another open, common platform, designed to act as a standards-based framework to help carriers build and manage their networks, will incorporate a great deal of middleware brought over from Nortel. Many of Nortel CVAS's products have been renamed for sale, including the A2E (now the A2) and the CS 2000 softswitch (now the CS 20), which will be incorporated into the Genius platform. The company hopes to use its new $135 million R&D budget to quickly incorporate new products into both platforms. According to Balos, innovation and simplification will play key roles in the company's new strategy as carriers increasingly move to IP Multimedia Subsystem networks.
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