Genbad's New Plan for Nortel CVAS

Updated: January 07, 2011

Written by: Amelia Gurley

Since Genbad closed its $182 million purchase of Nortel's Carrier VoIP and Applications Solutions (CVAS) division, officials have been working aggressively to unify the two companies. According to Genbad's executive vice president and chief marketing officer, Mehmet Balos, integration has provided Genbad with two-thirds of the world's top 100 service provider customers, and a total of about 600 provider customers worldwide. Officials from Genbad met with the entire staff of Nortel's CVAS department, in addition to over 100 customers, in order to give the officials a better understanding of the company's existing procedures and new focus and goals. The newly integrated company's stated goal is to “offer a complete solution set for service providers,” according to writer Jeffrey Burt.

Genbad officials have also begun revealing a product road map. These plans focus around the all-IP Genius platform, which will include all of the company's application, call control, session border and security products. Belos described this platform as very comprehensive, saying “We now are really supplying a full [package] for these service providers."

Another open, common platform, designed to act as a standards-based framework to help carriers build and manage their networks, will incorporate a great deal of middleware brought over from Nortel. Many of Nortel CVAS's products have been renamed for sale, including the A2E (now the A2) and the CS 2000 softswitch (now the CS 20), which will be incorporated into the Genius platform. The company hopes to use its new $135 million R&D budget to quickly incorporate new products into both platforms. According to Balos, innovation and simplification will play key roles in the company's new strategy as carriers increasingly move to IP Multimedia Subsystem networks.

Featured Research
  • Video Conferencing Best Practices

    Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more

  • Go Mobile and Increase Employee Productivity

    The Bring Your Own Device (BYOD) and Voice over Internet Protocol (VoIP) tech trends now allow people to work whenever, wherever, and however they want—mobility makes it happen. more

  • [Infographic] How to Select a Phone System in 10 Steps

    Choosing the perfect phone system for your business is no small task …. Depending on the size of your company, the industry in which you work, and the specific needs your phone system will be required to meet, any number of solutions could get the job done. more

  • 2017 Business VoIP Cost Guide

    Reducing expenses is one of the main reasons that businesses switch from traditional office phone systems to VoIP technology. But many people rush this decision and end up spending more than they need to. The costs of implementing a new VoIP system can increase quickly, especially if you don’t strategically plan for it ahead of time. more

  • How to Improve Call Quality

    Business success is heavily dependent upon its employees’ ability to communicate. Luckily, Voice over Internet Protocol (VoIP) technology gives companies a communicative advantage. more