Interview With Luca Filigheddu

Updated: January 07, 2011

Written by: Alan Lindsay

CompareBusinessProducts had a chance to interview Luca Filigheddu recently. Luca is the best-known international (non-US) VoIP blogger and also covers just about anything to do with voice and mobility. based in Italy, he also runs a highly respect IP Communications company, Abbeynet. Luca's current interests are web-based VoIP services, Web 2.0/VoIP integration and product marketing, with a particular attention to the world of Twitter. In his never-enough spare time, Luca loves martial arts and listening to good music (when his two little sons permit).

CBP: You are a well-known blogger in the VoIP space and probably the most successful outside the US. How do you see the role of your blog?

Luca Filigheddu: Over the years, I started covering much more than VoIP only. Currently, posts about VoIP are much less than those covering, for example, Twitter, mobile applications and everything related to Social Media. This because I think there is lack of innovation in VoIP, less and less companies are really innovating.

CBP: What do you see as the defining characteristics that set modern telephony or VoIP companies apart from older telcos and even mobile phone operators?

LF: Mashups, "One Number for life", applications "device independent". Mashups because VoIP must be integrated into everyday internet experience but people shouldn't care whether it is VoIP or not, user experience and the value users get from a service is all that counts. "One number for life", the tagline of GrandCentral now Google Voice, is something we should really get, sooner or later. Google is now the only "operator" that is very close to that. Last but not least, voice applications should be device independent and offer the same experience and usability regardless of the device used.

CBP: What are the most exciting developments in VoIP and telephony that you have seen in the past year in terms of changes that are coming that will benefit businesses?

LF: When you have a phone on your desk, you don't really care if its VoIP or not. I have a Polycom but I mostly use my mobile. I think that VoIP on mobile phones is one of the most important innovations I saw in the past years, and that's getting better and better. Buddylist, chat, Voice, all together. The point is who is going to play this game, operators or small companies that want to innovate and disrupt the mobile industry.

CBP: How about changes that you anticipate in the coming year?

LF: Web based collaboration services as well as powerful mobile voip / IM apps.

CBP: What do you see as the major problems facing the voice, VoIP and communications industry in general in the coming year?

LF: Telecom Operators and companies that really innovate are not the same entity. Something is going to happen (in particular in terms of M&A).

CBP: If you could recommend one thing to a startup business that needs to get its first phone service, what would that be?

LF: Get Skype ;-)

Our thanks to Luca for his time and for providing his insight into where the VoIP and phone and voice markets are headed.

Featured Research
  • How UC Can Help Your Business Survive the Holidays

    The holiday season is filled with frenzy and excitement for businesses and consumers alike. Consumers prepare gift lists, compare brands and prices, and begin shopping with a vigor that is not present most other times of the year. For many businesses, the holiday season accounts for a large profit bump at the end of each year, and companies strive to exceed their goals and keep customers happy during this rush late in the year. more

  • [Infographic] Switching Phone Systems

    There are a lot of possible reasons you might want to switch to a new phone system. The old one might cost too much or be too troublesome to operate and maintain. It might not be flexible enough. It might not be reliable enough. Or it just might not have the kinds of features and capabilities that you need in today’s competitive business climate. more

  • Business VoIP on a Budget

    Voice over Internet Protocol (VoIP) phone systems represent the next innovation of telephone connection and communication by making it possible to conduct calls over a broadband internet connection, rather than an analog phone line. more

  • [Infographic] The Advantages of Unified Communications

    Did you know that according to 8x8, the tangible ROI of a unified communications solution for a 10,000-person enterprise is approximately $15.5 million? This isn't the only way unified communications can improve your business. more

  • The New 2016 Phone Systems Comparison Chart

    Check out our latest Q4 Phone Systems Comparison Chart complete with new vendors, products, and features! Our free chart compares over 40 business phone solution providers, including PBX and business VoIP systems, on over 20 performance metrics. more