Mavenir Research Indicates 4G Services Critical for Monetization

Updated: January 05, 2011

RICHARDSON, Texas, Oct. 14 /PRNewswire/ -- Mavenir Systems, a leading provider of innovative mobile IMS convergence solutions, says research confirms that 4G Operators can gain a clear financial advantage by offering Voice, Video and Multimedia Messaging services together with 4G basic connectivity services.

According to research done by Heavy Reading and Wireless 20/20, launching 4G Services immediately will result in a tenfold increase in 10 year NP, a 50% increase in IRR and a 50% increase in ARPU over a data-only service strategy. In today's competitive environment, 4G operators need to launch communication services to mitigate risk of losing subscriber loyalty and yielding services to third party, over-the-top providers like Skype and Google that do not contribute to operator revenues.

The study also reveals that delaying the launch by just two years causes a NPV reduction of 20% and 10 years IRR reduction of 4% and an ARPU reduction of 7.9%.

"We've surmised that this is the case and now we have quantifiable data that supports a rapid move by Mobile Operators," said Shubh Agarwal, Mavenir's Vice President of Marketing. "Proactively marketing and branding these converged communications services will also enrich the end user experience, offer greater differentiation, improve customer loyalty and reduce churn."

Mavenir solutions make it easy to launch IMS-based Voice over LTE (VoLTE), Mobile Video and Open Mobile Alliance (OMA) based Converged IP Messaging (CPM) services. Mavenir mOne Convergence Platform allows for rapid delivery of innovative services such as convergence of 4G communications services with 2G, 3G and Web Services such as Facebook and Twitter.

Berge Ayvazian, Senior Consultant, Heavy Reading, says "Heavy Reading recommends that 4G operators include an IP services platform to enable value-added voice, video communications and multimedia messaging services and monetize the full potential of any 4G network."

This model uses the Wireless 20/20 WiROI 4G tool, which will be available for viewing at 4G World in Chicago. If you're interested in more information, please contact

About Mavenir

Mavenir's innovative convergence solutions enable mobile operators to offer new services by transforming their core network to power IP based mobile cloud services. Converged Voice solutions enable rapid delivery of Mobile VoIP, Voice over LTE, Video, Session Mobility and Femto services. Converged Messaging solutions deliver cost savings for SMS and MMS delivery and introduce Rich Communications and multimedia services to monetize 3G and 4G mobile ecosystems. Our innovations, implemented on the Mavenir mOne Convergence Platform, deliver services to any device by bridging core network and broadband access generations. Headquartered in Richardson, Texas, Mavenir has facilities in India, China and Europe.

Source Mavenir Systems

Featured Research
  • The New SMB Phone Systems Comparison Guide

    Does your small or medium-size business need a new phone system? Then you're in luck! Our new, updated comparison guide helps you cut through superfluous information and narrow down your list of solution providers. Get the latest data on phone system features, pricing, and performance metrics in an easy-to-use format. more

  • How UC Can Help Your Business Survive the Holidays

    The holiday season is filled with frenzy and excitement for businesses and consumers alike. Consumers prepare gift lists, compare brands and prices, and begin shopping with a vigor that is not present most other times of the year. For many businesses, the holiday season accounts for a large profit bump at the end of each year, and companies strive to exceed their goals and keep customers happy during this rush late in the year. more

  • [Infographic] Switching Phone Systems

    There are a lot of possible reasons you might want to switch to a new phone system. The old one might cost too much or be too troublesome to operate and maintain. It might not be flexible enough. It might not be reliable enough. Or it just might not have the kinds of features and capabilities that you need in today’s competitive business climate. more

  • Business VoIP on a Budget

    Voice over Internet Protocol (VoIP) phone systems represent the next innovation of telephone connection and communication by making it possible to conduct calls over a broadband internet connection, rather than an analog phone line. more

  • [Infographic] The Advantages of Unified Communications

    Did you know that according to 8x8, the tangible ROI of a unified communications solution for a 10,000-person enterprise is approximately $15.5 million? This isn't the only way unified communications can improve your business. more

Related Articles