New Cloud-Centric Channel Platform for 8x8

By Neil Zawacki
Updated: July 05, 2011

New Cloud-Centric Channel Platform for 8x8

On June 28, 2011, 8x8 Inc. launched the 8x8 Business Partner Program. The program is designed to create a new model for VARS by allowing partners to use 8x8 as a single provider for four cloud-based services: Cloud VoIP, Cloud Video, Cloud Contact Center, and Cloud Hosting.

The 8x8 Business Partner Program allows VARS and system integrators to gain incremental revenue from three avenues: monthly residual payments, one-time bounties, and commissions on any equipment that is sold. Partners will also gain access to a web portal that is responsible for deal registration, quoting, and order placement, and 8x8 will handle customer billing and support. The partner program also lets Independent Agents work with Master Agents and Resellers when reselling or promoting 8x8’s wide array of professional services.

Don Trimble, the vice president of channel sales at 8x8, released a public statement about the new initiative. He declared the program would combine incentives, products, resources, and support so partners could achieve short and long term success in the SaaS (software as a service) market.

Richard Ceglarzs, the director of sales and business development at Axcelerate Networks, also spoke about the partner program. He stated that his company was pleased to partner with 8x8 and that he believed the cloud-based services would reduce IT costs and optimize productivity.

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