New Mobile Application Super Store

Updated: January 07, 2011

24 different mobile communications companies, including AT&T, Verizon Wireless, and Sprint, have announced plans to build a new online 'super store' called the Wholesale Applications Community. This store would apparently provide applications for many different smartphones and operating systems, and would be designed to encourage new program engineers to create programs applicable to a wide range of devices. The decision was announced at the Mobile World Congress 2010 in Barcelona, Spain.

GSMA Chief Technology and Strategy Officer Alex Sinclair says that the decision to start up the Wholesale Applications Community was made in a 'few days or even hours.' The group has already created a web site, http://www.wholesaleappcommunity.com. If the super store really goes forward, it has a good chance of revolutionizing the application industry – as Sinclair points out, the 24 companies collectively have a market of over 3 billion customers to tap into. The new market will make business much easier for developers, who currently have to approach multiple operators, by giving them more direct access to this customer base.

Of course this is in direct response to Apple's highly successful App Store for the iPhone and Noia and other's forming their own app stores in response to Apple. The difference is that if this is a really unified project that works for all the phones from all these manufacturers, it actually might have a chance of changing the market.

Featured Research
  • Phone Systems Comparison Guide: VoIP for Small to Midsize Businesses

    It was a painstaking process, but to help B2B companies start 2017 off on the right foot, we recently compiled a comparative list of the top 43 small to midsize business phone vendors. more

  • 16 Mistakes to Avoid When Buying a Phone System

    Purchasing a phone system for your business is a major investment. With the average business changing phone systems only once every seven years, it’s important to make the right decision. more

  • [Infographic] Top 11 VoIP Vendors

    A good VoIP provider will offer additional benefits as well, but many first-time buyers find assessing each option to be difficult. Nevertheless, this is an important step in the buying process because a substandard provider can easily waste both your time and money. more

  • The New 2017 Phone Systems Comparison Guide

    It was a painstaking process, but to help B2B companies start 2017 off on the right foot, we recently compiled a comparative list of the top 34 business phone vendors in the world. In one, easy-to-reference location, we’ve neatly outlined the information you need. more

  • 8 Common Pain Points UC Eliminates

    Many businesses rely on a collection of communication tools that they adopt to address specific needs as they arise. This strategy may seem to work in the beginning, but eventually will lead to a system that is cumbersome to use, difficult to explain to new hires, expensive, and effective in some areas, but full of gaps. more