New Mobile Application Super Store

Updated: January 07, 2011

24 different mobile communications companies, including AT&T, Verizon Wireless, and Sprint, have announced plans to build a new online 'super store' called the Wholesale Applications Community. This store would apparently provide applications for many different smartphones and operating systems, and would be designed to encourage new program engineers to create programs applicable to a wide range of devices. The decision was announced at the Mobile World Congress 2010 in Barcelona, Spain.

GSMA Chief Technology and Strategy Officer Alex Sinclair says that the decision to start up the Wholesale Applications Community was made in a 'few days or even hours.' The group has already created a web site, http://www.wholesaleappcommunity.com. If the super store really goes forward, it has a good chance of revolutionizing the application industry – as Sinclair points out, the 24 companies collectively have a market of over 3 billion customers to tap into. The new market will make business much easier for developers, who currently have to approach multiple operators, by giving them more direct access to this customer base.

Of course this is in direct response to Apple's highly successful App Store for the iPhone and Noia and other's forming their own app stores in response to Apple. The difference is that if this is a really unified project that works for all the phones from all these manufacturers, it actually might have a chance of changing the market.

Featured Research
  • What You Need to Know About VoIP Security

    No matter the industry or area of expertise, a strong VoIP system is the perfect tool for any business looking to take both its internal and external communication to the next level. more

  • Are You Using These 5 VoIP Features?

    In large part, the success of your business depends on the strength and reliability of your team’s many communication networks—this includes your Voice over Internet Protocol system (VoIP). more

  • Go Mobile and Increase Employee Productivity

    The Bring Your Own Device (BYOD) and Voice over Internet Protocol (VoIP) tech trends now allow people to work whenever, wherever, and however they want—mobility makes it happen. more

  • [Infographic] How to Select a Phone System in 10 Steps

    Choosing the perfect phone system for your business is no small task …. Depending on the size of your company, the industry in which you work, and the specific needs your phone system will be required to meet, any number of solutions could get the job done. more

  • 2017 Business VoIP Cost Guide

    Reducing expenses is one of the main reasons that businesses switch from traditional office phone systems to VoIP technology. But many people rush this decision and end up spending more than they need to. The costs of implementing a new VoIP system can increase quickly, especially if you don’t strategically plan for it ahead of time. more