Nokia Leads The Handset World (Smartphones too!)

Updated: January 07, 2011

Despite Apple’s great publicity for the iPhone, Nokia comfortably lead the world handset market in 2009, with 432 million sales and a 38% market share – 17 times as many sales as Apple, according to Communities Dominate. Samsung, the second largest competitor, only holds 20% market share and 277 million sales despite strong growth in the past year. Nokia is also the only one of the top five companies to report consistent handset profits every quarter. Nokia’s sales are almost as big as the next four largest manufacturers put together. Nokia also tops the smartphone market, with sales of 68 million and a 39% market share.

Other interesting results posted on the blog include Apple’s recent growth in the smartphone market – from 7% in 2008 to 15% of total market share in 2009, and 25 million phones sold in 2009 overall. While nowhere close to reaching Nokia’s and RIM’s 68 and 35 million sales, Apple is well ahead of fourth-place competitor HTC (in the smartphone market), which holds only 5% share.

A copy of the full statistics can be found below:

ALL HANDSET MAKERS TOP 10

1 - Nokia . . . . . . . 432 Million 38 %
2 - Samsung . . . . 227 Million 20 %
3 - LG . . . . . . . . . . 117 Million 10 %
4 - SonyEricsson . . . 57 Million 5 %
5 - Motorola . . . . . . . 55 Million 5 %
6 - ZTE . . . . . . . . . . 50 Million 4.5%
7 - Kyocera . . . . . . . 45 Million 4 %
8 - RIM . . . . . . . . . 35 Million 3.5%
9 - Sharp . . . . . . . . 29 Million 2.6 %
10 - Apple . . . . . . . . 25 Million 2.2 %
Others . . . . . . . . . . 56 Million 5%
TOTAL . . . . . . . . 1,130 Million (1.13 Billion)

SMARTPHONES

1 - Nokia . . . . 68 Million 39%
2 - RIM . . . . . 35 Million 20%
3 - Apple . . . . 25 Milllion 15%
4 - HTC . . . . . 8 Million 5%
5 - Others . . . 35 Million 21%
Total . . . . . . 175 Million

All of these statistics are based on company data and public sources, and compiled by TomiAhoen Consulting.

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