IPsmarx has now expanded its VoIP softswitch/billing platform to include a Multi-level IP-PBX and SIP trunking. IPsmarx aims to offer competitive service providers a complete solution for Small Mediums Business markets with its new platform. The platform, called MarketReady™ Softswitch and Application Suite, offers integrated switching, billing, unified customer management, innovative service marketing tools, and the complete range of applications required by Small Mediums Businesses.
It lets competitive service providers sell SIP trunking to Small Mediums Businesses who need multiple channels for SIP connectivity of their premise-based PBXs. The platform’s single integrated server lets providers simplify the management of multiple accounts, create multiple plan rates and unlimited minutes packages, improve service, and cut costs by giving service provider networks, customer service reps, and resellers all access to a customized web-portal with an easy-to-use interface.
MarketReady™ Softswitch also gives end user customers access to their own system, letting them enjoy self-service extension management, extension group management, extension range flexibility, flexible auto attendant routing, direct phone number assignment and DID assignment. The promotion system includes an integrated email platform to cross-promote, an e-store function including a user portal, customizable features, automated sign up, and online payment processes, multi-lingual IVR, and multiple currencies. Resellers can also set up customized discounts, promotions and coupons.&
IPsmarx boasts that MarketReady™ Softswitch provides “ease of management to lower your cost of operation, Marketing and Payment tools that help you grow your business, [and] the reliability you and your customers demand.". Elka Poplova, Frost and Sullivan’s North American Program Director, describes the platform as a product that deserves to be on every competitive service provider's radar.
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