BroadSoft has developed a comprehensive new set of mobile features for its flagship product, the BroadWorks Application Server Program. It was designed specifically for mobile and converged networks, and is able to integrate seamlessly with 2G, 3G, VoIP-capable 4G LTE, and WiMAX networks, allowing mobile operators to pursue new markets. Features include a mobile SIP trunk, which delivers fixed-mobile convergence over SIP trunks to a premises PBX, native mobile SS7 support, allowing integration with mobile networks using standard GSM MAP, CAMEL, ANSI-41 MAP and WIN & protocols, and voice over LTE support.
BroadWorks also incorporates short message service 2.0, which is capable of extending SMS to all IP-enabled devices, Rich Communications Suite, which integrates presence, instant messaging, content sharing, and multimedia messaging service with voice and video calling, and many location-based services, including Home Zone/Office Zone preferential calling rates, location-based call routing and mobile presence and location applications for Unified Communications.
The new product will address “the challenges many mobile operators face today, the desire to offer the latest innovative communication services to capitalize on new revenue opportunities in the near-term, while developing their 3G and 4G IP-network build-out strategies,” according to BroadSoft’s chief technology officer Scott Hoffpauir. BroadWorks ultimately aims to link more networks in more places, opening up industry and connecting markets to bring in new consumers.
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