VoIP Buying Market Trends

By Jerry Olsen
Updated: September 21, 2011

VoIP Buying Market Trends

In the year 2010, several studies from research companies confirmed that VoIP became a widely used telecommunications service in North America and across the world. By the end of 2010, the U.S. cable companies were providing telephone services to more than 22 million subscribers.

Reports also indicate that SMBs individual users will continue to choose VoIP (Voice over Internet Protocol) over plain old telephone systems (POTs).

With the entry of Comcast and other cable companies into the VoIP market, VoIP services are emerging at a fast pace.

Over the next few years, the following events are likely to launch VoIP into the mainstream of mobile telecommunications:

  • VoIP providers, such as Skype and Vonage continue to hold a strong position in the marketplace.
  • Some of the big players like Microsoft, Apple, Yahoo, and Google have also entered into the Voice over Internet marketplace.
  • With the advent of WiFi-enabled handsets, 3G, and Clear WiMAX networks, networks, mobile Voice over Internet Protocol (VoIP) is ready for massive growth.
  • Verizon and MetroPCS also launched the LTE network in order to support VoIP in late 2010.

A recent report by Companies and Markets also revealed that the internet protocol (IP) telephony markets in the United States are reaching maturity.

The report also said that 20 percent of all business telephony will be hosted by the year 2020. In addition, small businesses with limited budgets will also continue to implement VoIP in order to save money, while larger business are already transitioning to a unified communications platform. Some of them are using Microsoft Lync as a communications server, said research analyst Rob Enderle.

Lastly, the report said that costs associated with unified communications (or the integration of real-time communication services) and private branch exchange systems are dropping radically. Real-time communications systems include IP telephony, videoconferencing, voicemail, e-mail, and more.

Some private branch exchange (PBX) companies are even starting their own hosted services, potentially lowering market value.

In the future, providers will offer bundled service solutions with enhanced features. Higher quality systems and better service will also attract new customers.

According to Rob Enderle, as soon as consumers become better educated regarding the benefits and advantages of VoIP, it’s very possible that “a VoIP revolution will take place in the next few years.”

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