VoIP Service Surges in Popularity Among Business Customers

Survey reveals what customers want from VoIP service providers.

By Neil Zawacki
Updated: January 17, 2012

WhichVoIP, an educational website that provides expert knowledge about VoIP services, recently conducted a survey among business VoIP customers. The survey asked, "What items are the most important to your VoIP business service purchase decision?"

Price was at the top of the list, with nearly 80% of the respondents declaring it to be an important consideration. Value-added features and functionality were considered important by approximately 60% of the people surveyed, and nearly the same number of respondents stated that knowledge of sales staff was a key factor. In addition, slightly more than 30% of the people surveyed indicated that the friendliness of the salesperson was an important factor.

Mike Bragg, the CFO of WhichVoIP, released a short public statement about the survey results. He stated, "This is real data from customers telling us what they would like from providers - not only in terms of service, but also in terms of the sales process. Business VoIP service providers who seek business customers can benefit greatly from the information our survey revealed."

The fact that price was the most common response comes as little surprise. VoIP is widely known throughout the business world for its low cost, and approximately 75% of international phone calls are now made through IP phone services. VoIP also removes the need to conduct maintenance on hardware, which provides additional savings to a business.

You can find more surveys, articles and blogs about VoIP at http://www.whichvoip.com