GIPS survey reveals global changes in video conferencing

Updated: January 07, 2011

Global IP Solutions has released a very revealing survey of over 1,200 senior business professionals in the U.S., Japan, South Korea, and China. GIPS states that they were initially motivated to perform this survey after they “witnessed a rising interest in video conferencing” over the past 18 months. The survey contains some surprising findings regarding the video conferencing market today, including the location and desires of most modern video conference users.

The survey also indicates that consumer apps are used more frequently than hardware video systems by professionals in the workplace (79% reported using consumer apps rather than hardware). Over half the survey participants in all four nations cited clear communication or the reduction of travel time as their reasons for using conferencing. Interestingly, however, audio quality was not as substantial a concern for conferencing users as video quality and reliability.

Perhaps the most surprising aspect of the survey, however, was the data regarding consumers’ locations. Although a majority of survey participants had used video conferencing before in every country except Japan, China had by far the highest number of established users, at over 80%. Even more interesting, a total of 90% of professionals in Asia overall reported using video conferencing, compared to only 50% in the U.S. 80% of Chinese businesses stated the intention of deploying voice conferencing in the next 18 months, compared to only 40% of U.S. businesses in the next 6-24 months. According to GIPS, video conferencing today is clearly on the move, both upwards and outwards. Its customer base is not only growing but shifting geographically, and video conferencing service providers must look across the Pacific for the markets of tomorrow.

Featured Research
  • 10 Reasons to Invest in Video Conferencing

    Have you been on the fence about implementing a video conferencing solution for your business? Not quite sure if your employees will utilize it or are concerned about the costs being too high? The modern workforce is adapting and evolving with more and more employees working remotely, it is essential that they have the tools to be able to communicate effectively. more

  • Top 5 Myths of Video Conferencing DEBUNKED

    Do you believe that video conferencing is just a passing fad and not worth the investment for your business? You aren't alone... However, studies are showing that video conferencing can save your company time, money AND actually increases employee morale. On top of all of this, it also allows for your company to adapt in today's ever-changing world. Still not sold? Download and read our guide where we give you the real truth to some of the more common video conferencing misconceptions. more

  • How Video is Transforming Customer Service

    Looking for the next boost to your customer service? Look no further than video conferencing, the solution that has been taking the customer service industry by storm. With so much of communication taking place non-verbally, implementing video conferencing allows for a level of communication that is only bested by actual face-to-face communication. more

  • Video Conferencing Goes to Court

    Think technology can’t be utilized in the courtroom? Think again. Video Conferencing within the court system can be extremely cost-effective, efficient, and time-saving. Courtrooms can benefit greatly by video conferencing in expert testimonies, translators, witness testimonies, and much more. more

  • 2017 Video Conferencing Providers Comparison Guide

    A business’s investment in video conferencing can range from free to $60,000+! Get the best ROI possible by evaluating your options in our updated Q2 2017 video conferencing comparison guide. more