LifeSize and Logitech To Converge Unified Communications Push
LifeSize Communications, a major provider of video conferencing solutions, has stated that they will be pursuing unified communications to a greater degree as video demand increases in the business world.
Craig Malloy, the CEO of LifeSize, stated in an interview with CRN that the video communications market was now in a mainstream state. He also talked about the successive generations of video products over the last sixteen years and how resellers used to primarily serve the early adopter niche market.
This greater push towards unified communications will be mirrored by Logitech, the parent company of LifeSize Communications. Logitech successfully acquired LifeSize in 2009 for $405 million during an extensive wave of mergers and acquisitions. The first integrated products between the two companies, including the integration of HD webcams and LifeSize room systems with cloud services, are expected to appear in the next few quarters.
Eric Kintz, the general manager for Logitech for Business, stated that Logitech intends to ramp up as a UC player, but the two companies will keep their channel resources separate for the time being. He also predicted that cloud services will open the SMB market as video services become easier to manage and that the business world will start to see much lower cost endpoints at higher performance levels.
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