New Strategy for Video Conferencing

By Neil Zawacki
Updated: September 26, 2011

New Strategy for Video Conferencing

Polycom, a major provider of unified communication and collaboration solutions, recently announced that it was switching over to a new business plan that emphasized affordable software solutions over expensive hardware endpoints.

The software plan intends to span four initiatives: to provide a complete software platform for HD video collaboration, to create the first open high definition video cloud exchange system, to bring HD video collaboration to mobile and social platforms while expanding the partner ecosystem, and to continue to provide software innovations that change the way people work and collaborate with each other.

Andy Miller, the president and CEO of Polycom, released a short public statement about the business plan. He stated, “Our software is at the core of enabling a highly differentiated customer experience.”

Polycom expects the business plan to double its current run rate from $1.5 billion to $3 billion over the next few fiscal years. The company also rebranded its IC Intelligent Core video collaboration software to the RealPresence Platform and indicated it will adhere to an open-standard approach in order to quickly integrate with existing and future unified communications applications. It will also be protocol-agnostic and set up to handle media protocols like H.263, H.264., H.264 High Profile, TIP from Cisco, and RTV from Microsoft Corporation.
 

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