Video Conferencing Buying Market Trends

By Jerry Olsen

Video Conferencing Buying Market Trends

As more consumers and companies are drawn to more effective and affordable communication methods, the future of videoconferencing looks very promising. According to Wessel Pieterse, a convergence specialist at Cisco Systems, face-to-face communication through video conferencing is a powerful tool.

Video conferencing also reduces high travel costs, bringing managers, project teams, and other employees together to hold virtual meetings on a regular basis. With so many benefits and advantages offered to end users, it looks like videoconferencing is here to stay.

Although many companies still use the original video conferencing technology (for example, dedicated hardware, video bridges, and Integrated Services Digital Network lines), more CEOs and managers are turning to web-based systems as a better option.

Video conferencing systems of the future offer a much easier and affordable solution, consisting of a server, software, and an Internet connection. Today, more companies are choosing these types of systems because it helps them save money and meet their bottom line.

The following are web-based videoconferencing systems currently used by many companies across the country:

Mobile Videoconferencing

Mobile videoconferencing allows you to hook up your mobile phone or personal data assistant (PDA) device in order to videoconference via 3G (third generation mobile telecommunications) networks and gateways. 3G networks are fast becoming the standard for mobile telecommunications.

Many 3G-network providers across the globe offer videoconferencing services to companies at affordable rates.

Convergence

Telecom experts predict that most worldwide networks will eventually convert to Internet (IP) networks, and in so doing; network compatibility issues will soon be eliminated. As a result, more companies will jump on the videoconferencing bandwagon, and conduct virtual meetings on a regular basis. Since bandwidths can also be adjusted, videoconferencing will become more accessible to end-users as well.

What is the trend for individual users?

The growing popularity of broadband technology has attracted many individual users to online videoconferencing in order to communicate with friends, family, and colleagues.

As vendors continue to drive down the cost of videoconferencing hardware tools like webcams, soundcards, and software, computer users continue to use this fairly new technology on a regular basis. As an individual user, all you need to get started is a webcam, videoconferencing software (like GoTo Meeting or TeamViewer), and a free instant messaging service. Instant messaging technology also provides a great foundation for videoconferencing.

What will the future bring?

As videoconferencing technology continues to grow, so will the need to educate new users on how to use videoconferencing services.

The new videoconferencing technology will undoubtedly create a need for colleges and universities to offer courses on technology applications as well. Chances are that children in middle school and high school will also use videoconferencing in class and for homework assignments.

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