CRM Articles
The 9 CRM Features That All Businesses Need
Though CRM solutions pile on the bells and whistles in an effort to attract customers, the reality is that there are a few core features that have most of the impact on your business. While examining your options for CRM, focusing on these features can prevent you from being distracted by features that, while interesting or even promising, will not do the CRM heavy lifting your business needs now.
CRM for Small and Medium-Sized Businesses
For years, SMBs thought that CRM systems were meant only for enterprise businesses. The question is, how many clients does it take to justify a CRM system? Is it worth the investment? Continue reading find the reasons why SMBs should implement a CRM system.
Social CRM: Is It Really a Must?
As you probably already know, the use of social media is critical to any business marketing and customer relationship strategy. Gone are the days when you could ignore Twitter, LinkedIn and Facebook, hoping they were just passing fads. If you aren't active on any of these sites, you could lose millions or more in potential revenue for your organization. So, when it comes to CRM, everyone is talking about and adapting to using social CRM. But, what is it? Read on to learn more.
CRM vs. Sales Force Automation
While Customer Relationship Management (CRM) and Sales Force Automation (SFA) are often used interchangeably, they are two different types of software. These two tools can be used interchangeably or considered adversaries but are actually complimentary tools. An SFA attracts new customers and then the CRM solution takes over and ensures that those customers remain clients.
CRM software is an invaluable tool for improving customer and client relationships with easy-to-access information and real-time updates, the use of CRM is always evolving. 2021 is approaching quickly, bringing with it a new wave of innovation in CRM technology and capabilities. This guide explores upcoming CRM trends and highlights some of the top CRM vendors you should be watching in 2021 and beyond. more
From organized client and customer data, to advanced automations and reporting, to improved lead tracking and conversions, CRM software is the business software must-have of the year. Our 2019 Year-In-Review explores all of our favorite CRM providers, features, and innovations of the year and takes a peek at the trends on the horizon in 2020. more
Modern CRM solutions offer enhanced features, tools, and integrations that can help you not only drive productivity and profits, but also position your mid-sized company for growth. In conjunction with simply having CRM software, though, you must also create a strategy that fully utilizes all the tools and features to your best business advantage. Our new whitepaper explores CRM growth strategies that your medium-sized company can leverage to spur business growth across sales, support, marketing, and more. more
