CRM Articles

Q&A: How to Deploy a CRM in Your Call Center

Q&A: How to Deploy a CRM in Your Call Center

Q&A: Is Project Management Software for You?

Q&A: Is Project Management Software for You?

The 9 CRM Features That All Businesses Need

The 9 CRM Features That All Businesses Need

Though CRM solutions pile on the bells and whistles in an effort to attract customers, the reality is that there are a few core features that have most of the impact on your business. While examining your options for CRM, focusing on these features can prevent you from being distracted by features that, while interesting or even promising, will not do the CRM heavy lifting your business needs now.

CRM for Small and Medium-Sized Businesses

CRM for Small and Medium-Sized Businesses

For years, SMBs thought that CRM systems were meant only for enterprise businesses. The question is, how many clients does it take to justify a CRM system? Is it worth the investment? Continue reading find the reasons why SMBs should implement a CRM system.

Social CRM: Is It Really a Must?

Social CRM: Is It Really a Must?

As you probably already know, the use of social media is critical to any business marketing and customer relationship strategy. Gone are the days when you could ignore Twitter, LinkedIn and Facebook, hoping they were just passing fads. If you aren't active on any of these sites, you could lose millions or more in potential revenue for your organization. So, when it comes to CRM, everyone is talking about and adapting to using social CRM. But, what is it? Read on to learn more.

CRM vs. Sales Force Automation

CRM vs. Sales Force Automation

While Customer Relationship Management (CRM) and Sales Force Automation (SFA) are often used interchangeably, they are two different types of software. These two tools can be used interchangeably or considered adversaries but are actually complimentary tools. An SFA attracts new customers and then the CRM solution takes over and ensures that those customers remain clients.

Key Features with Salesforce

Key Features with Salesforce

A Case For CRM Analytics

A Case For CRM Analytics

CRM Is Inherently the Most Political of Enterprise Systems

CRM Is Inherently the Most Political of Enterprise Systems

Social Networking and CRM

Social Networking and CRM

Featured Research
  • 8 Reasons SMBs Should Invest in a CRM

    Adopting a CRM platform early offers many advantages, including the fact that it increases the odds of long-term success. While the cost of CRM software used to be prohibitive for most small businesses, this is no longer true. Cloud-based solutions have made the pricing much more competitive, and as many as 87% of companies now rely on them for their CRM software. more

  • 7 Ways Your CRM Helps Convert Leads

    Failure to convert interested leads can impact your bottom line drastically and simultaneously increase your operational costs and decrease your profits. The most common reason for this failure is lack of follow through from a sales team. Did you know that 74% of CRM users said that their CRM gave them improved access to customer data? And that by properly implementing a CRM, a business could shorten the sales cycle by 8 to 14%? more

  • Is Your CRM a Liability

    Is your CRM a liability? Before you answer too quickly with a no, just think about all the advancements that have taken place over the years regarding this technical solution. In fact, just in over the past decade there has been a dramatic shift away from on-premise systems to cloud based solutions. more

  • 12 Must-Have CRM Features

    Having a CRM is absolutely essential to any modern day business's success. In fact, 91% of companies with 11+ employees now utilize a CRM solution in their business. When making the decision to purchase or upgrade your CRM solution, it can be quite overwhelming determining which features are essential to your success versus those that pack more fluff than punch. more

  • Making the Case for a New CRM

    Did you know that having an outdated CRM is just as bad as not having one at all? Do you find yourself working even just a little too hard to make your current CRM work to maintain your contacts and relationships? While it is increasingly more difficult to reduce customer churn, modern CRM tools are much more powerful and provide much more opportunity to develop stronger relationships with your clients that can provide more stability and revenue to your company and bottom line. more