30 Business Performance Indicators You Can (and Should) Measure

Updated: July 29, 2010

Here is a list of just some of the more mainstream indicators.

Sales

1. Bookings
2. Number of orders
3. Sales qualified leads

Finance

4. Revenues
5. Expenses
6. Profits
7. Operating margin

Technical Support

8. Number of support calls
9. Resolved Cases
10. Average waiting time

Manufacturing

11. Number of units manufactured
12. Manufacturing times
13. Number of defects

Fulfillment

14. Number of days to ship
15. Inventory levels
16. Return rates

Marketing

17. Marketing funnel: for example - Inquires -> Marketing qualified leads -> Sales qualified leads -> Opportunity Pipeline
18. Customer demographics
19. % Revenue sourced by marketing
20. Referrals
21. Social media mentions

Human resources

22. Employee satisfaction
23. Employee turnover

Information Technology

24. Network downtime
25. Fixed application bugs

Web Services

26. Number of visitors
27. Click through rate
28. Conversion rate (e.g. number of product registrations)
29. Average time per visit
30. Bounce rate

Featured Research
  • Best ERP Features and Benefits for Your Business

    Are you considering investing in ERP software for the first time? Or maybe you already have an ERP solution but you’re worried it’s becoming dated. If either of the above apply to you, read our latest guide on the top ERP features and benefits based on the size of your business. You may be surprised at how versatile and cost-effective it is becoming - regardless of if you own a small business or run a large enterprise. more

  • 9 Spooky Signs You Need a Contact Center Upgrade

    When was the last time you evaluated the performance of your current contact center and the software you are using? The results may be frightening! If it’s been awhile since you invested in contact center software, there is a good chance that your needs have changed or that there are better options available now. Fortunately, it’s relatively easy to determine if you need an upgrade or not. more

  • 7 Ways the Wrong Phone System Can Haunt Your Business

    The wrong phone system could be haunting your business - and we’re talking about problems more serious than ghosts and ghouls. From increased costs to issues with scaling, we’ve identified seven important ways that a less than ideal phone system could be holding you back. You’ll be surprised at how much of a difference this can make to your bottom line too. more

  • Ditch Your Fax Servers

    An in-house fax server gives an IT department centralized management and monitoring over the entire enterprise's faxing. This can help your company track usage and better maintain records for auditing and record keeping. However, there are serious drawbacks that come with utilizing an in-house fax server solution and these range from security to cost-prohibitive pricing. more

  • The IT Manager's Survival Guide

    As an IT manager, maintaining physical fax servers and infrastructure is not a high priority. However, fax capability remains a business need simply because chances are your industry is dependent on its security. What if there was a way to reduce the amount of time spent handling fax complaints and maintaining physical servers? And this way took into account security, cost savings, and freed up your IT resources. Would you be interested? more