The 8 Benefits of Adopting SFA

Updated: June 18, 2009

Introduction

 

As the sales process gets more complex, and as reps are expected to manage an increasing volume of leads, sales-efficiency tools — which are the basis of SFA — are becoming all but mandatory. Here's a list of the benefits SFA brings; if three or four address pain points in your company, then you're probably ready to bring SFA into your organization.

 

Analysis

 

1. Improved collaboration: SFA allows sales teams, managers and other departments to easily swap up-to-date sales information, from price lists to products specifications.

2. Better managed territories: Having your West Coast-based reps manage New York City-based clients is an exercise in geographic mismanagement. An effective SFA solution can automatically route leads to the right sales reps based on territory.

3. Detailed reports: Collecting and integrating data is only the first step to improving the sales pipeline. SFA's reporting capabilities allow you to analyze revenue, forecast opportunities, rate sales-campaign effectiveness and track each sales rep's success.

4. Empowered sales managers: Allow sales managers to carefully track their sales force's activities. By identifying areas of weakness, lost opportunities and undeserved territories, managers can better coach and bolster individual sales performance.

5. Enhanced sales productivity: Improve efficiency and drive revenue by better managing leads. This also helps you identify leads that may have otherwise fallen through the cracks.

6. Strengthened field sales: By ensuring anywhere, anytime access to data, including client account information, inventory availability and delivery schedules, road warriors are better equipped to respond to customers' questions, concerns and special requests.

7. Increased opportunities: Get a leg up on your competitors by tracking their pending deals and strategically highlighting competitive trends and looming threats.

8. Better-educated partners: Don't leave your channel partners to fend for themselves. Instead, automate your partner recruitment, training and planning processes to build more mutually beneficial relationships.

Featured Research
  • The Best Hosted VoIP Systems for 2018

    Is your business looking to adopt VoIP in 2018? Or perhaps you have VoIP but would like to update your system? If either of these apply to you, make sure you research your options ahead of time. Knowing what features you need will make the process of choosing much easier - and ensure you maximize your ROI as well. more

  • 7 Signs it's Time to Upgrade Your Video Conferencing System

    We’ve widely covered the importance of video conferencing tools for businesses of all sizes - but simply having a video conferencing tool isn’t enough. An outdated solution that isn’t providing all the communication tools your business needs will only hold you back. If you’ve had your current solution for any length of time, you should perform a quick assessment to make sure it’s still the right tool for your business. more

  • Debt Recovery Resources

    Debt Recovery Resources is a debt recovery agency with over 30 years' of experience specializing in a wide variety of collection matters including, but not limited to more

  • eBook: The Truth About Cloud in Small Contact Centers

    What if the cloud could radically improve your customer’s experience, your operations, and your bottom line? There’s a reason why many organizations are taking advantage of the benefits of cloud for contact centers. more

  • Nucleus Research: Genesys PureCloud Makes Omnichannel Accessible

    PureCloud was designed to simplify the way you manage customer relationships. It’s powerfully simple, fast and intuitive. But you don’t have to take our word for it. Get a better look at the benefits and tools of Genesys PureCloud in a new report by Nucleus Research. For their study, Nucleus examined past and current customer experiences, breadth of functionality and results of use. more