How to Increase Your Website Traffic

Updated: June 01, 2010

There are many different ways to increase the traffic to your website. The more traffic you get, the more your business will increase and you will become more and more successful. The methods that you use to increase your traffic will be effective but will require a consistent and dedicated effort on your part as well.

Some small changes that you might want to make that will most likely prove effective are buying an appropriate and easy-to-remember domain name (which you will have for a long time), identifying keywords and key phrases that increase your website traffic and your search engine rankings, and increasing the amount of content that you post and will continue to post on a frequent and regular basis. Another sensible thing to do to increase website traffic is to find a blog to contribute to that is a good match for your content. Remember that when you give feedback on articles in that blog, you should always be sincere and constructive. At the same time, you should include a link back to your website as well as submitting your website link to other directories.

You will also need to use link-building methods as part of the strategy to increase your website traffic. The following are some of the most effective methods for ensuring that you drive more traffic to your website.

  • Article marketing: With this method, your online marketing campaign revolves around articles. Article marketing is a very good way to promote your business through your website and your products and/or services and there is little or no cost involved. The results of your article marketing methods can dramatically increase sales and you have the potential to double, or even triple, your income. In your article marketing campaign, the topics of the articles should be in your area of expertise and should touch your target audience in an emotional and personal way. It is very important to submit your content to Web content sites that don't charge you a fee to do so. Article marketing is one of the simplest ways to promote your business online and to generate a lot of traffic to your site and increase your business's revenue.
  • Video marketing: Video marketing is an extremely effective and attractive method of getting your word out. Once you have made a video (or several videos over time), you should put it on your website, where it can reach a very large number of people. The search engines react very favorably to videos that are part of websites and your search engine rankings will increase if you use this type of marketing. It is also very easy for you to send the video link to all of your current and potential customers. Another excellent venue for leveraging your videos is a blog, forum and other social media channels. It is highly recommended that you put your video on as many websites as possible that allow videos.
  • Use Email newsletters to promote your Web presence: Newsletters are an excellent way to share company updates, new products, and provide your customers with valuable information that offers solutions to their problems. You must make sure that your Email newsletters include links back to your website.
  • Participate in discussion forums and Q&A sessions: Remember to add your website's URL to your signature on those discussions. In addition, you should always include links in your blogs that lead your audience back to your website.
  • Include your website's URL on all of your marketing materials: This includes business cards, postcards, posters, flyers, etc.
  • Make sure to optimize your website for search engines: You want to do this so that your rankings with the search engines are increased.
  • Make sure to change your website content frequently: Adding a blog to your website is an excellent way to ensure that your content is constantly fresh. Make sure to display the links to your most recent articles on your home page.
  • Submit your website's URL to directories and search engines
  • Add your website's URL to all of your social network profiles: Remember that your URL should be in each and every social network profile.
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