Step No. 1 in any effective mobile marketing campaign is building up a mobile database. What better time than the Super Bowl to do this? You have a highly engaged and interactive audience that is willing to interact with your brand on one of the most personal devices - a mobile phone.
For brands to successfully engage mobile audiences, the key to success is the call to action. It needs to be clear, concise, and repeated in the ad. Following are the three best practices for mobile calls to action - and what to watch for during Super Bowl commercials:
If the audience spends time engaging with your brand via their phone during the rest of the game, you are trumping all the other ads and the action on the field itself. People have an insatiable demand for interaction - tap into it.
This on-demand webinar looks at what best-in-class companies are doing in terms of sales enablement to ensure that the buyer’s journey through the sales operations process is efficient and more satisfying for the buyer, so that the seller can in turn close deals more often and more efficiently. Download the on-demand webinar to learn how you can help your sales operations function perform more effectively in 2013 and beyond. more
Today, people communicate for work anywhere, anytime, and on any device. Even with undeniable business behavior changes, the vast majority of companies haven’t optimized their communications infrastructure for mobile workforces or BYOD. Join this webinar on June 20, 2013 at 1:00 PM Pacific Daylight Time to get ahead of the pack and learn the benefits of a cloud communications solution that supports the new world of work. more
This white paper from ClickSoftware will take a brief look at current trends and the real business benefits behind adopting a software solution for the automation and management of the mobile workforce. more
On-Demand Webinar Join us for this no-cost web event where you’ll get an extensive look at how companies can take advantage of the mobile revolution to deliver improved and expanded service experiences for their customers, both inside and outside the contact center. more