Mega Marketing for Mega Money Part 7

Updated: December 09, 2010

  • Turn Lemons into Lemonade:
    When my web site was recently hacked every search engine in the world immediately placed a "warning" on over 80 references to me stating that "visiting this site could harm your computer". Luckily, my web host and webmaster busted their butts to get the site repaired and the search engines started removing all of the "warnings" within 24 hours. While this was going on I sent a letter of apology to my subscriber list explaining everything and offering everyone a complimentary copy of the manuscript to my autobiography. I received hundreds of requests from the U.S., Canada, the Caribbean, the UK, Norway, India, Africa and Japan to name a few. I also received many nice words of encouragement and thanks for my 30 plus years of helping people become the best they can become and enjoyed a great spike in sales.
  • Kill your Automatic Answering Attendant:
    Prospects and customers call you to speak to a real person. If they didn't want that personal attention they would have sent you an email or used your web site. I'm amazed at companies that try to save on the salary for a "live" attendant or an answering service and end up creating ill will. Everyone agrees there is no second chance at a first impression however we insist on greeting people with a machine that creates negative feelings and often frustrates our callers by overwhelming them with a dozen of more options.
  • Our Knowledge is a Leaking Bucket:
    In other words, we need to keep replenishing it with new skills, ideas, concepts and techniques. One recent week I studied Brian Tracy, Frank Kern, Brendon Burchard, John Carlton, Justin Blake, Harvey MacKay, John Assaraf and Bob Proctor for at least an hour each. Plus I skimmed through over 150 newsletters and ezines and 300 promotional emails. Would you imagine that I might have learned a few marketing gems?
  • Become a World Expert:
    One of the greatest tips my mentor taught me was how easy it is to become a world expert. He said knowledge is power and if you invest one hour a day to study any one subject, that within 5 years you would be a world-expert in that particular subject. It might be the industry you already work in, a favorite hobby, or even an interest you had many years ago and got away from. Just imagine what that knowledge will be worth to you in the future. You can make money from articles, books, audio or videos and even as a speaker, trainer, or consultant and take total control your financial destiny.
    PS: You can speed up that process by investing 5 hours a day and become that expert in only 1 year,
  • Characters produce Cash:
    Consider a spokesperson (real or animated) to "front" your product, service or company. This could be an animation such as the Gecko from Geico Insurance, a nationally known sport figure such as Dale Earnhart Jr. for Wrangler or possible just a voice over such as Gene Hackman for Lowes. These images or at least the voice actually demands your attention. You can always start small with someone who is well known in your area of the country for a lot less money.
  • Split Testing:
    A great way to determine the success of any product, service or promotional campaign is to conduct a split test to different parts of your prospect and/or customer list. Try long copy versus short copy, try different price points, headlines and even colors before rolling out the complete promotion.
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