Mobile Marketing Programs for Retailers

Updated: January 01, 2012

Text Messaging (SMS)
With SMS you can interact directly and personally with 300-plus million consumers throughout North America, providing them access to instant savings and more. Here are a few examples of effective text message programs for retailers:

  • Discounts: SMS-based "instant savings" coupons turn browsers into buyers
  • Promotions: "Door-buster" programs for grand openings and key shopping days
  • Locations: Send store locations directly to a shopper's mobile phone
  • In-Stock Alerts: Send an SMS alert when out-of-stock items are back on the shelf
  • Build an Email List: Allow shoppers to opt-in for your email program
  • Foot Traffic: Deliver reminders and offers for new products, store openings, and more
  • Text-to-Win: Let your shoppers easily enter sweepstakes and contests

Mobile Web
Many of today's mobile users have access to the Web, but they are not using the mobile Web the same way they do their computer's browser. They want access to information now. Here are a few examples of how to use the mobile Web effectively for retailers:

  • Specific mobile Web pages and sites designed to influence purchase decisions in-store
  • Access to scannable bar-codes for seamless, error-free coupon redemption
  • Make your existing user ratings and reviews content viewable to serious shoppers in-store
  • Instructional and promotional videos

Mobile Tagging (2-D bar codes)
An emerging technology in North America, mobile tagging provides consumers with simple, quick, and convenient access to Web content wherever they are. Here are some examples of how retail marketers can leverage this technology effectively:

  • Partner with a mobile marketing company with broad capabilities to develop the right mobile tagging strategy and determine the right technology for your needs
  • Mobile tagging programs work best when integrated with SMS and mobile Web. Ensure all components of any mobile program are centralized, and accountability is assured
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