The newest word in marketing: Pounce

Updated: June 23, 2009

Mike Damphousse from Smashmouth Marketing blog wrote a post recently Web Leads: pounce, pause, nurture, or wait? and it has gone viral.

The idea here was to poll experts to figure out what the best practice is for following up on web leads. The categories where as follows:

Pounce - Call immediately
Pause - Give it 15-30 minutes, then call
Nurture - Let the visitor keep educating themselves, educate them softly if you can identify them
Wait - Wait a day or two, then casually call

I voted pounce. I was the only one. Net-net: I am right.

Then, I posted my rebuttal. So, why I am writing on Focus? Because, the lead gen blogosphere may be creating a new lexicon:

1. Pounce -- its a new word and because of the popularity of the blog posts....it may stick. Particularly, because I am the dissenting "pounce" fan and will continue to defend my case vociferously.

2. Pounce with class -- this is my take on the whole thing. The numbers say: Pounce...but my the lead nurturing folks and other experts say wait....humm. Could the answer be somewhere in between? The answer is yes. Pounce, but don't call with some over-the-top sales message. Offer value or you will fail anyway.

So, I pose the question to the Focus community?

You send an email to someone

They click through and hit your site.

What is your next step and when?

Funnelholic in the house. www.funnelholic.com

Featured Research
  • Best ERP Features and Benefits for Your Business

    Are you considering investing in ERP software for the first time? Or maybe you already have an ERP solution but you’re worried it’s becoming dated. If either of the above apply to you, read our latest guide on the top ERP features and benefits based on the size of your business. You may be surprised at how versatile and cost-effective it is becoming - regardless of if you own a small business or run a large enterprise. more

  • 9 Spooky Signs You Need a Contact Center Upgrade

    When was the last time you evaluated the performance of your current contact center and the software you are using? The results may be frightening! If it’s been awhile since you invested in contact center software, there is a good chance that your needs have changed or that there are better options available now. Fortunately, it’s relatively easy to determine if you need an upgrade or not. more

  • 7 Ways the Wrong Phone System Can Haunt Your Business

    The wrong phone system could be haunting your business - and we’re talking about problems more serious than ghosts and ghouls. From increased costs to issues with scaling, we’ve identified seven important ways that a less than ideal phone system could be holding you back. You’ll be surprised at how much of a difference this can make to your bottom line too. more

  • Ditch Your Fax Servers

    An in-house fax server gives an IT department centralized management and monitoring over the entire enterprise's faxing. This can help your company track usage and better maintain records for auditing and record keeping. However, there are serious drawbacks that come with utilizing an in-house fax server solution and these range from security to cost-prohibitive pricing. more

  • The IT Manager's Survival Guide

    As an IT manager, maintaining physical fax servers and infrastructure is not a high priority. However, fax capability remains a business need simply because chances are your industry is dependent on its security. What if there was a way to reduce the amount of time spent handling fax complaints and maintaining physical servers? And this way took into account security, cost savings, and freed up your IT resources. Would you be interested? more