Series Radio UNAM

Updated: January 01, 2012

La evaluación de sus series se hará en tres fases.

1.- Por un lado un grupo de expertos en radio pública hará una evaluación técnica previa, determinando aspectos generales de la serie.

2.- En una segunda fase las series se someterán a una evaluación por parte de los públicos meta a través de sesiones de grupo.

3.- Finalmente, en una tercera fase se elaborará un dictamen de cada una de las series por los evaluadores expertos.

El punto dos, la evaluación por parte de públicos meta se hará a través de sesiones de grupo o grupos focales, a través de una agencia de investigación proveedora o varias, dependiendo de su capacidad y presupuestos

Se desarrollarán tres sesiones de grupo por serie.

El reclutamiento y la conducción de los grupos se hará por parte de la agencia de investigación proveedora en sus propias instalaciones.

Esta evaluación involucra 90 series y se tiene prevista a realizarse en un periodo de tres meses que van de agosto a octubre de 2010.

Radio UNAM subiría los audios de los programas en formato MP3 a un servidor de internet tipo FTP desde el cual la agencia de investigación proveedora, descargaría los programas para ser evaluados en sus propias instalaciones.

La relación detallada de las series se enviará más adelante incluyendo la especificación de sus públicos meta y los detalles técnicos como su duración.

Featured Research
  • Best ERP Features and Benefits for Your Business

    Are you considering investing in ERP software for the first time? Or maybe you already have an ERP solution but you’re worried it’s becoming dated. If either of the above apply to you, read our latest guide on the top ERP features and benefits based on the size of your business. You may be surprised at how versatile and cost-effective it is becoming - regardless of if you own a small business or run a large enterprise. more

  • 9 Spooky Signs You Need a Contact Center Upgrade

    When was the last time you evaluated the performance of your current contact center and the software you are using? The results may be frightening! If it’s been awhile since you invested in contact center software, there is a good chance that your needs have changed or that there are better options available now. Fortunately, it’s relatively easy to determine if you need an upgrade or not. more

  • 7 Ways the Wrong Phone System Can Haunt Your Business

    The wrong phone system could be haunting your business - and we’re talking about problems more serious than ghosts and ghouls. From increased costs to issues with scaling, we’ve identified seven important ways that a less than ideal phone system could be holding you back. You’ll be surprised at how much of a difference this can make to your bottom line too. more

  • Ditch Your Fax Servers

    An in-house fax server gives an IT department centralized management and monitoring over the entire enterprise's faxing. This can help your company track usage and better maintain records for auditing and record keeping. However, there are serious drawbacks that come with utilizing an in-house fax server solution and these range from security to cost-prohibitive pricing. more

  • The IT Manager's Survival Guide

    As an IT manager, maintaining physical fax servers and infrastructure is not a high priority. However, fax capability remains a business need simply because chances are your industry is dependent on its security. What if there was a way to reduce the amount of time spent handling fax complaints and maintaining physical servers? And this way took into account security, cost savings, and freed up your IT resources. Would you be interested? more