Vendor Focus: Genius.com

Updated: January 13, 2010

This analysis is presented to align with the key solution and vendor characteristics identified as critical to buyers in the Focus Research Methodology. These include product, cost and vendor considerations.

Product Considerations: Genius Pro is primarily a business-to-business (B2B) e-mail marketing solution that supports sales and marketing e-mail creation, e-mail and Web site tracking and other features. Genius Enterprise includes all of the features of Genius Pro as well as marketing automation features, including lead scoring, multi-step drip campaign support and automated lead nurturing. Both offerings also support real-time sales alerts and full replays of prospect Web site visits, as well as high levels of integration with Salesforce.com's CRM solution. Focus believes the features of the Genius.com solutions are closely aligned with the needs of many users pursuing or considering lead nurturing and/or marketing automation initiatives.

Some users may like the Genius.com products but require features those products do not support, such as creation of micro-sites or landing pages. Such users may find their needs met by a combination of the integration of Genius products with Salesforce.com and additional solutions available from the Salesforce.com AppExchange. However, users must weigh carefully the features and costs of such combined solutions against their aggregate complexity and competitive alternatives.

Cost Considerations: Pricing for Genius Enterprise begins at approximately $1,500 per month or $18,000 per year for five seats, according to published reports. Focus believes this pricing is competitive when compared to that of other relevant solutions. Trials are available to qualifying companies.

Vendor Considerations: The company recently raised $7 million in additional funding, money the company plans to use to expand sales, marketing and product development. The new funding was led by a new investor, but all of the company's previous investors also participated, indicating sustained confidence in company management and its strategy. In addition, after meeting with senior Genius.com executives, Focus believes the company's strategic direction is closely aligned with the evolving needs of business users seeking to leverage and nurture leads more effectively.

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