CRM Spending to Outpace Other Software Markets

By Kristine Hegglin
Updated: February 25, 2011

Five Customer Relationship Management (CRM) software providers gained the most revenue and outpaced the rest of the CRM market in 2010. The top five CRM providers are:

  • Oracle
  • Salesforce.com
  • Microsoft
  • SAP
  • Amdocs

Oracle, Salesforce.com, Microsoft, SAP, and Amdocs are all global CRM providers with offices located in several countries around the world, While each of these global CRM software providers have gained substantial market share in the U.S., they have also been successful in the Middle East and Africa. In fact, recent studies show that the Middle East and Africa region is quickly adopting CRM solutions despite political unrest.

The Middle East and Africa

CRM software spending is increasing rather rapidly in the Middle East and Africa. In 2008, Gartner expected CRM software sales in this region to reach $174 million dollars. This expectation was exceeded by 20 percent. And, the total IT spend for the Middle East and Africa is expected to exceed $4.8 billion dollars by 2014. Gartner predicts that CRM sales will reach a 12.9 percent compound annual growth rate from 2007 to 2012.

SaaS CRM

Software-as-a-Service CRM solutions have enabled companies like Salesforce.com to make CRM implementations quick and budget friendly. Some analysts attribute the rise in CRM adoption to the convenience of SaaS offerings.   However, other software markets also offer SaaS solutions, but have not gained in revenue like the CRM market.
 

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